Blog: Attention economy - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Mark Mulligan

25 May 2022

attention recession

Attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its own, it has been compounded by the perfect storm of headwinds: the cost of living crisis, rising i...

min read

The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

Entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional spend freed up due to the lull in expenditures on the likes of transport and ‘in real li...

min read

Forget peak Netflix, this is the attention recession

Mark Mulligan

20 Apr 2022

peak attention economy

Peak Attention

Attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’, but this is not a Netflix-specific issue.

min read

Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

d2c

Media

Social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as the attention economy constricts post-Covid, with the return of ‘in real life’ (IRL) activities...

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Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

min read

The attention economy after the lockdown boom

Mark Mulligan

25 Nov 2021

Attention economy

Attention

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring out of windows and being bored at bus stops was replaced by Netflix, Fortnite, Spotify, Insta...

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Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Hanna Kahlert

6 Aug 2021

Fandom

attention economy peak

Attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than purely “I like this” – there is, after all, so much to like – fandom is more than the s...

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Is 2021 the start of the great content reset?

Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers, bumped up by the 12% of additional entertainment time during the pandemic.

min read

Fans come first in the attention recession

Hanna Kahlert

2 Mar 2021

Media and Marketing

Fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply as consumers are freed to spend time outside of their homes on pre-pandemic activities and compel...

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Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

Attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport thr...

min read

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