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Hulu’s Integrated Streaming And Pay-TV Approach Could Be The Future of Video Entertainment

Tim Mulligan
On Tuesday, USstreaming video provider Hulu announced that it had reached 25 million subscribers, a 48% increase year on year. This was on the back of a 36% growth rate in 2017 and now means that Hulu has 44% of Netflix’s domestic subscriber numbers (Netflix Q3 2018 earnings ) and 64% of Amazon’sPrime Video subscriber count in the US.
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How YouTube’s Domination of Streaming Clips the Market’s Wings

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Mark Mulligan
Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while European and then national legislators deliberate on the provision and the wider Digital Copyright Directive of which it forms a part.
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2019—The Year The Traditional TV Ratings System Finally Crumbles

Tim Mulligan
2019 has only just begun andalready the traditional world ofthe TV ratings has sustained a heavy blow with US TV Network CBS not renewing its Nielsen contract into 2019. This is a significant blow in both financial and strategic terms to the public research company which is struggling to bridge the measurement gap between its traditional ratings system and the new digital first video landscape.
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Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Tim Mulligan
This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company had gone to considerable lengths to communicate the imminent launch of a telco-centric video service billed as a truly“disruptive TV service” which was going to up-end the US Pay TV business, a sector that was worth $108.
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