MIDiA Reports

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Cover image for The Brazilian Music Consumer

Report by Leo Morel

8 May 2015

The 20,000 Foot View The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil…

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Report by Karol Severin and Martyn Davies

7 May 2015

user acquisition

user acquisition journey

ua

The 20,000 Foot View App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. …

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Report by Tim Mulligan

20 Apr 2015

US

United Kingdom

UK Online Video Market

The 20,000 foot view Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by…

Fighting Free With Free
How YouTube Usurped BitTorrent

Report by Mark Mulligan

17 Apr 2015

piracy

mobile piracy

p2p

The 20,000 Foot View Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting…

Video Market Country Profile: US
The Global Online Video Powerhouse

Report by Tim Mulligan

8 Apr 2015

usa

United States

US Online Video Market

The 20,000 Foot View The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity…

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Report by Karol Severin and Martyn Davies

7 Apr 2015

supercell

Apple

uCool

The 20,000 Foot View Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing…

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Cover image for Radio’s Streaming Disruption

Report by Karol Severin

12 Mar 2015

audio consumption

Radio

streaming

The 20,000 Foot View Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically…

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan

10 Mar 2015

YouTube

Personality Brand

YouTube Native Stars

The 20,000 Foot View YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as…

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Report by Tim Mulligan

5 Mar 2015

YouTube

10th anniversary viral stars

traditional media content producers

The 20,000 Foot View YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously…

YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

YouTube

YouTube Native Stars

viral stars

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown…

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Report by Mark Mulligan

3 Mar 2015

Apple

apple subscriptions

beats

The 20,000 Foot View Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for…

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

brazil

brazilian music market

p2p

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian…

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

0 0 1 210 1199 MIDiA Consulting 9 2 1407 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0;…

Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Cover image for Next Generation Music Products

Report by Mark Mulligan

15 Jan 2015

Music Products

Innovation

The 20,000 Foot View There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados,…

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books…

US Music Consumer Deep Dive
The Growing Impact Of Free

Cover image for US Music Consumer Deep Dive

Report by Tim Mulligan

7 Jan 2015

music consumers

us music consumers

us consumers

The 20,000 Foot View The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption…

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation

Report by Mark Mulligan

18 Dec 2014

consumer segmentation

consumer behavior

consumer behaviour

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over…

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales…

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a…

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in…