Reports

Cover image for Mobile App Payments

Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

12 Jun 2015

Freemium app economy in app purchase

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

Mobile Market Country Profile: Sweden
Sophisticated Swedes Set The Pace

Karol Severin

20 May 2015

Sweden telco telcos

Sweden embraced the smartphone revolution like few other markets. Heavy investments in mobile and internet infrastructure led to one of the highest app user penetration rates in the world. As its mature app market approaches saturation, increasing ARPU will become the core focal point of future growth strategy.

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The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

12 May 2015

Netflix Pay-TV traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it removed the barrier between the TV and the internet.

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The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Leo Morel

8 May 2015

consumer behavior Consumer behaviour Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014.

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The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin

7 May 2015

Freemium subscription trials user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps ...

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

20 Apr 2015

US Apple YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (O...

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Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

17 Apr 2015

Streaming free free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services.

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

8 Apr 2015

Netflix smart tvs connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010.

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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin

7 Apr 2015

Apple Discovery Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it als...

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Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Karol Severin

12 Mar 2015

Streaming UK Sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had their audiences protected in the safe confines of dedicated devices and direct competition was thin on the ground.

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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

10 Mar 2015

YouTube Taylor Swift traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.

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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

5 Mar 2015

YouTube 10th anniversary viral stars traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format. Ten years on, YouTube’s channel hierarchy is emerging not just as the key navigation interface but also the foundation of a new content creat...

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YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

5 Mar 2015

YouTube traditional media content producers YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as their preferred video content destination, most often bypassing traditional TV brands.

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Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

3 Mar 2015

Subscriptions Streaming music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

12 Feb 2015

consumer behavior Consumer behaviour Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.

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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

superfan consumer behavior Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

15 Jan 2015

Music Products Innovation Fandom

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.

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Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

15 Jan 2015

Subscriptions Paid Content apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices.

Cover image for US Music Consumer Deep Dive

US Music Consumer Deep Dive
The Growing Impact Of Free

Tim Mulligan

7 Jan 2015

Music consumers Streaming Music downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models and in turn are helping change the revenue landscape.

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

18 Dec 2014

consumer behavior Consumer behaviour Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

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