20,000 Foot View
2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives. In doing so they are joining an increasingly diverse and dynamic marketplace for video subscription services.
Key Findings
- YouTube remains dominant video platform with an billion monthly users of whom are now paying subscribers through Red of the top ten most visited video services globally focus on the Chinese market
- The third popular video service is a based instant messaging service
- AVOD (Advertising-based On Demand) services are the widespread means of monetizing video, by all of the top and of the top
- TVOD (Transaction On Demand) remains niche with two of the top services it
- SVOD (Subscription On Demand) also remains under with only five of the using it
Companies mentioned in this report: Amazon, Dailymotion, Instagram, iQiYi, Facebook, Netflix, PPTV, Snapchat, Spotify, Sohu, Tencent, Youku Tudou, YouTube, Vimeo, Vine
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