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Online Video Vendor Landscape Key Players in the Online Video Value Chain

Report by Tim Mulligan
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20,000 Foot View

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives. In doing so they are joining an increasingly diverse and dynamic marketplace for video subscription services.  

Key Findings

  • YouTube remains the dominant video platform with an estimated        billion monthly users of whom        million are now paying subscribers through YouTube Red
  •        of the top ten most visited video services globally focus on the Chinese market
  • The third most popular video service is a game based instant messaging service
  • AVOD (Advertising-based Video On Demand) services are the most widespread means of monetizing video, used by all of the top ten and        of the top       
  • ¬†TVOD (Transaction Video On Demand) remains niche with only two of the top        services offering it
  • SVOD (Subscription Video On Demand) also remains under represented with only five of the top        using it

Companies mentioned in this report: Amazon, Dailymotion, Instagram, iQiYi, Facebook, Netflix, PPTV, Snapchat, Spotify, Sohu, Tencent, Youku Tudou, YouTube, Vimeo, Vine

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