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Online Video Vendor Landscape Key Players in the Online Video Value Chain

Report by Tim Mulligan
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2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital Natives. In doing so they are joining an increasingly diverse and dynamic marketplace for video subscription services.  

Key Findings

  • YouTube remains            dominant video platform with an                       billion monthly users of whom            are now paying subscribers through            Red
  •            of the top ten most visited video services globally focus on the Chinese market
  • The third            popular video service is a            based instant messaging service
  • AVOD (Advertising-based            On Demand) services are the            widespread means of monetizing video,            by all of the top            and            of the top           
  • ¬†TVOD (Transaction            On Demand) remains niche with            two of the top            services            it
  • SVOD (Subscription            On Demand) also remains under            with only five of the                       using it

Companies mentioned in this report: Amazon, Dailymotion, Instagram, iQiYi, Facebook, Netflix, PPTV, Snapchat, Spotify, Sohu, Tencent, Youku Tudou, YouTube, Vimeo, Vine

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