Decoding The Live Event Consumer How Social Media and Smartphones Are Redefining Live Experiences
The 20,000 Foot View
The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences. Meanwhile social media and smartphones are becoming an integral part of the entire live experience, from discovery, through purchasing to the live event itself.
This report leverages the findings of a See Tickets partnered with Schlesinger Associates consumer survey. All data refers to US event goers.
of event goers rely on event advertising across all channels to discover upcoming events
of event goers turn to friends for live event recommendations, rising to for males
- Half of goers turn straight to search find out more about an after they have first heard it of event goers ask others if they want to go before they buy tickets, while, act on impulse and buy immediately of event goers buy tickets from ticketing companies’ websites
- The average of tickets bought is with the most common quantities bought buyer
- Event goers split evenly into Urgent Seekers Considered Buyers of event goers print e-Tickets at home while use e-Tickets on smartphones
- Over half physical ticket holders, however, keep of events that they enjoyed a memento for at least of live event goers use smartphones to take photos at events while use them to take videos of event goers do social posts or post photos when at events while use social notifications to let people know they are attending
- Only of goers regularly buy merchandise at with just doing so always
- The that buy occasionally represents a key to grow the number of buyers of event goers would buy merchandise if they could buy it when booking the ticket, rising to for under
Companies mentioned in this report: See Tickets, Facebook, Groupon