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P2P In The Age Of SVOD Rights Fragmentation Gives Piracy A Free Pass

Report by Mark Mulligan
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The 20,000 Foot View Ever since the advent of Napster media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the            demand for shows by fighting free with free itself, launching services such as Hulu and the iPlayer. Now though the fragmentation of rights across competing SVOD services looks set to hand the initiative back to            Key Findings

  • In the            TV companies responded to            by            user needs but now rights            in streaming services is handing            initiative back to piracy
  •            penetration is            compared to            for SVOD
  • France is            only country where            penetration is            than SVOD
  •            penetration among            year olds –            - higher than SVOD –            reflecting the longstanding habits of the now older first generation of file sharers
  • SVOD has            even gender split while            skews            slightly –           
  • YouTube Rippers            the piracy app of choice            Digital Natives with            penetration among                      
  • The top            pirated TV shows are all            on SVOD services but they            fragmented across            different services
  • It would                       a month to subscribe to                       SVOD services required to watch                       most pirated shows
  • This rights            gives an unnecessary advantage to            opportunity that next-generation piracy app            Time will seize gleefully 

Companies mentioned in this report: ABC, Amazon, BitTorrent, CBS, HBO, Hulu, Napster, Netflix, Pandora, Popcorn Time, Soundcloud, Spotify, Torrent Freak, YouTube