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P2P In The Age Of SVOD Rights Fragmentation Gives Piracy A Free Pass

Report by Mark Mulligan
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The 20,000 Foot View Ever since the advent of Napster media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the        demand for shows by fighting free with free itself, launching services such as Hulu and the iPlayer. Now though the fragmentation of rights across competing SVOD services looks set to hand the initiative back to        Key Findings

  • In the 2000’s TV companies responded to        by meeting user needs but now rights fragmentation in streaming services is handing the initiative back to piracy
  •        penetration is        compared to        for SVOD
  • France is the only country where        penetration is higher than SVOD
  •        penetration among        year olds –        - higher than SVOD –        reflecting the longstanding habits of the now older first generation of file sharers
  • SVOD has an even gender split while        skews male slightly –       
  • YouTube Rippers are the piracy app of choice for Digital Natives with        penetration among under       
  • The top        most pirated TV shows are all available on SVOD services but they are fragmented across        different services
  • It would cost        a month to subscribe to all        SVOD services required to watch the        most pirated shows
  • This rights fragmentation gives an unnecessary advantage to        an opportunity that next-generation piracy app Popcorn Time will seize gleefully 

Companies mentioned in this report: ABC, Amazon, BitTorrent, CBS, HBO, Hulu, Napster, Netflix, Pandora, Popcorn Time, Soundcloud, Spotify, Torrent Freak, YouTube

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