Profiling The Mobile Messaging App User Where Mainstream Mobile Users Are Heading

The 20,000 Foot View

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users. Despite many commonalities with overall mobile users, there are also marked differences and nuances such as increased affinity for video, apps and mobile spending. Together these facets give us an indication of the direction in which the mobile mainstream audience is evolving.

Key XXX of mobile consumers use a messaging app XXX of messaging app users are XXX years old, XXX are XXX of messaging app users watch videos on YouTube compared to XXX of mobile XXX of messaging app users spend no weekly time on mobile apps compared to XXX of mobile users

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