State Of The YouTube Nation A Definitive Assessment Of The Global Youtube Economy

The 20,000 Foot View

XXX YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia over indexing on the number of views in relation to subscribers. Despite the growth story around native content creators, music, and music focused channels remain the most popular categories globally, with significant regional variations. Subscriber growth though is driven primarily by native content creators. In a year where YouTube Red will roll out beyond the US, the pace of change for the YouTube economy is set to accelerate.

Key Findings

• Annual revenue for the top XXX most subscribed YouTube Channels is XXX million
  
• Music Artists are the most valuable category in the top XXX channels
  
• Three of the five global regions have music related content as their most popular channels by views
  
• XXX America still dominates with XXX million channel subscribers and XXX billion views
  
• Asia has the highest ratio of views to subscribers at XXX views per XXX channels generate over XXX million per month in gross XXX channels generate over XXX million per month in revenues for their XXX of the most subscribed channels are run by native content XXX of the fastest growing channels by views are for XXX of consumers do not skip pre-roll 
  
• Only XXX of consumers will pay for exclusive YouTube content

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