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State Of The Streaming Nation A Comprehensive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View 2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming. The picture across the globe though is one of stark contrasts with wildly differing rates of adoption, strong variations in pricing and key players across different regions. This report provides the definitive assessment of the global streaming market with exclusive supply and demand side data alongside market analysis.

Key Findings

  • 2015 was            year that streaming came of            however, YouTube remains the main            in town, with video outpacing            streams in the US and           
  • Subscriptions account                       of streaming revenue but            of           
  • North America            Europe dominate global revenues but            is catching up
  • North American            European services also dominate except            Asia
  • Streaming now                       of all recorded music revenues
  • Total streaming            will grow from            billion in            to            billion in 2020, a            of           
  •            of consumers regularly watch music videos on YouTube, making it the most widely adopted digital music activity
  • Subscriptions skew            -            of music subscribers are            compared to            of free streamers
  • Streaming markets            evolving at highly diverse rates            the globe
  • The global            subscriber landscape grew by            million            2015, up from            million to           
  • Overstating by            services and ‘zombie’ accounts for                       million subscribers so the active            subscriber number is nearer            million
  • Spotify’s leading            share was            points up on           
  • Free streaming            account for            billion users but            number of unique active free            is            million 
  • Only            million            are on tiers priced below            month
  • The majority            free music streamers are on            users 
  • Streaming is            create a twin speed music            with the gap between tech            and the mainstream widening all            time

Companies mentioned in this report :            AccuRadio, Amazon Prime Music, Apple Music, Celcom, Cubo Music, Deezer, Digitally Imported, Google Play Music, Groove, iHeart Radio, iTunes Radio, KKBOX Music, Line Music, MelON, Ministry of Sound, Mix Radio, Mixcloud, MTV Trax, Muve Music, Pandora, Pandora One, Psonar, QQ Music (Tencent), Rdio, Rhapsody, Rhapsody unRadio, Saavn, Simfy, Slacker, Slacker, Songza, Sony Music Unlimited, SoundCloud, Spotify, TDC Play Musik, TIDAL, Vevo, Yonder, YouTube