Video And Messaging Apps Engaging Tomorrow’s Audiences On Today’s Platforms
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The 20,000 Foot View: With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are becoming an increasingly important part of the video landscape. of consumers now use messaging apps and the clear advantages of screen takeovers for video ads make the technology of utmost interest to brands looking to reach digitally engaged audiences, in particular the much sought after year-old demographic. In a video and mobile centric world, messaging apps have come into their own for video distribution. Key Findings:
- Two of top largest online video consumer are messaging app centric
- Messaging apps approaching mainstream with consumer penetration
- The majority year olds now use messaging
- Among online platforms, messaging apps saw the growth in online video views 2015, with Snapchat doubling views billion to billion of year-olds now use messaging apps
- Over a of the age group now messaging apps of low-spending video consumers use WhatsApp
- Messaging app viewing metrics are fundamentally different other services, such as YouTube, new metrics need to be
Companies mentioned: Facebook, Facebook Messenger, Instagram, Snapchat, Twitter, Viacom, Vine, WhatsApp, YouTube