Mobile Market Country Profile: France A Maturing App Market On The Brink Of MNO Consolidation
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France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance. Though Mobile Network Operators (MNOs) traditionally do not actively participate in shaping the app market, there are two potential ways for them to do so. These are connected to the potential consolidation of the French MNO market as well as the rising threat of network level ad-blocking in Europe.
Companies mentioned in this report: Bouygues Telecom, Digicel, Free Mobile, Orange, SFR, Shine