The Third Screen Revolution The Explosion In Mobile Video
The 20,000 Foot View
Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalize some TV and online viewing time, mobile video is here to co-exist alongside its large-screen cousins rather than to replace them. Consumers spend increasing amounts of time on mobile devices and publishers and advertisers have a growing interest in reaching them there. For mobile video strategies to remain relevant in the long term, consumption nuances offered by the smartphone (and tablet) environment must be identified and catered to.
of consumers watch videos on of consumers watch videos on Facebook on their of consumers frequently unmute videos on Facebook
Companies mentioned in this report: Facebook, Snapchat, Verizon, Live Stream, Hulu, YouTube, Nickelodeon, MTV, Periscope, Meerkat, Vine, Netflix, Amazon, Disney Life, BuzzFeed