Entertainment and Fandom Reports from MIDiA Research

US Video Market Overview
SVOD Grows The Pay-TV Market

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Tim Mulligan

January 2017

US

SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological...

Over 50 And Mobile
Profiling The Underserved Older Mobile Consumer

Karol Severin

December 2016

mobile behaviour

50+ segment

50 year old

The over 50 segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation...

From Music Video To Music Inspired Video
Music Video In The Multi-Distribution Era

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Tim Mulligan

November 2016

music video

SVOD

TVOD

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing...

MIDiA Research Predictions 2017
The Year Of The Platform

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Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

Next Generation Apps
The Rise Of Mobile Life Ecosystems

Karol Severin

November 2016

app economy

next generation apps

mobile life ecosystems

The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective...

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

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Zach Fuller

November 2016

Subscriptions

Streaming

Online video

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems...

Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

November 2016

Streaming video

Netflix

video subscriptions

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion...

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

November 2016

Subscriptions

Streaming

Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines...

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

November 2016

Streaming

Streaming Music

SoundCloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster,...

How Consumers Adopt Technology
Why The S-Curve Rules

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Mark Mulligan

November 2016

consumer behavior

early adopters

mainstream

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling...

Next Generation TV Operators
Reconsolidation Is A-Coming

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Tim Mulligan

October 2016

mobile apps

SVOD

OTT

Next Generation TV Operators: Reconsolidation Is A-Coming : Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion...

Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

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Karol Severin

October 2016

adblocking

mobile advertising

adblockers

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most....

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Zach Fuller

September 2016

music industry

music videos

virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously...

Pokémon Go User Deep Dive
Life After The Hype

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Karol Severin

September 2016

pokemon go

pokemon

niantic

With over 100 million downloads and 20 million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is...

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

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Tim Mulligan

September 2016

SVOD

TVOD

Messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging...

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

Brazil

Online video

video consumers

Brazil Video Market Country Profile: Social Video And Pay-TV Vie For Dominance : Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption...

Virtual Reality
The Content Conundrum

Tim Mulligan

August 2016

scripted drama

VR

virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of...

Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

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Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often...

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Zach Fuller

July 2016

technology adoption

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

Mobile Messaging Platforms
The Mobile Experience Revolution

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Karol Severin

July 2016

arpu

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android...

Reports: Entertainment and Fandom