Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Cover image for Mobile App Economy Forecast 2015-2020
Karol Severin
arpu
average revenue per user
mobile apps
The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between regions, as well as between platforms. Furthermore, the revenue mix will become more even between spend segments, as whales approach their full potential and free users’ monetization will experience its largest boom yet.
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The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

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Karol Severin
Freemium
subscription trials
user acquisition
App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.
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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

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Tim Mulligan
US
Apple
YouTube
Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.
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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

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Karol Severin
Apple
Discovery
Google
Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it also drives up mobile ad costs with inventory supply struggling to keep pace with demand.
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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

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Tim Mulligan
YouTube
Taylor Swift
traditional media content producers
YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.
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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

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Tim Mulligan
YouTube
10th anniversary viral stars
traditional media content producers
YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format. Ten years on, YouTube’s channel hierarchy is emerging not just as the key navigation interface but also the foundation of a new content creator ecosystem.
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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

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Mark Mulligan
superfan
consumer behavior
Consumer behaviour
Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.
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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

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Mark Mulligan
Music Products
Innovation
Fandom
There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.
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Holiday Gifting
Music’s Gifting Digital Double Whammy

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Mark Mulligan
consumer behavior
Consumer behaviour
Music consumers
The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagination of mainstream consumers.
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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

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Mark Mulligan
Subscriptions
Apple
Spotify
Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known.
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