Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Cover image for Connected Home Audio Forecasts, 2015 to 2020

Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Mark Mulligan

25 Aug 2015

Streaming Music Home audio connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

Cover image for The Mainstreaming Of SVOD

The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

13 Aug 2015

Apple traditional tv companies tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

Cover image for Streaming Music Discovery

Streaming Music Discovery
When The Journey Becomes The Destination

Mark Mulligan

31 Jul 2015

Streaming free Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

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Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

23 Jul 2015

YouTube Online video Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to do. The total number of videos viewed by Facebook users was 4 billion a day in April 2015, up from 3 billion only three months earlier.

Cover image for Global Video Forecast 2015-2020

Global Video Forecast 2015-2020
Subscriptions Come Of Age

Tim Mulligan

23 Jul 2015

smartphones broadcast cord nevers

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth.

Mobile Market Country Profile: Germany
A Maturing App Superpower

Karol Severin

2 Jul 2015

telco telcos iOS

The mobile market in Germany is in the middle of a consumer behavior shift. Smartphone penetration and app usage have entered the mainstream and digital content consumption on mobile is on the rise, but app payment remains niche. Consumers switching from traditional phone calls and texting to internet voice communication and messaging contribute to...

Cover image for Ownership to Access, And Back

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

2 Jul 2015

US UK Sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older gene...

Cover image for On Demand In Demand

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

26 Jun 2015

Subscriptions Streaming US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

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Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

12 Jun 2015

Freemium app economy in app purchase

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

Cover image for Mobile App Economy Forecast 2015-2020

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Karol Severin

12 Jun 2015

ARPU average revenue per user mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between regions, as well as between platforms. Furthermore, the revenue mix will become more even between spend segments, as whales approach their ful...

Mobile Market Country Profile: Sweden
Sophisticated Swedes Set The Pace

Karol Severin

20 May 2015

Sweden telco telcos

Sweden embraced the smartphone revolution like few other markets. Heavy investments in mobile and internet infrastructure led to one of the highest app user penetration rates in the world. As its mature app market approaches saturation, increasing ARPU will become the core focal point of future growth strategy.

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The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

12 May 2015

Netflix Pay-TV traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it removed the barrier between the TV and the internet.

Cover image for The Mobile App Funnel

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin

7 May 2015

Freemium subscription trials user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps ...

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

20 Apr 2015

US Apple YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (O...

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

8 Apr 2015

Netflix smart tvs connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010.

Cover image for Mobile App Discovery

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin

7 Apr 2015

Apple Discovery Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it als...

Cover image for Radio’s Streaming Disruption

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Karol Severin

12 Mar 2015

Streaming UK Sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had their audiences protected in the safe confines of dedicated devices and direct competition was thin on the ground.

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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

10 Mar 2015

YouTube Taylor Swift traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.

Cover image for YouTube Channel Growth

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

5 Mar 2015

YouTube 10th anniversary viral stars traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format. Ten years on, YouTube’s channel hierarchy is emerging not just as the key navigation interface but also the foundation of a new content creat...

Cover image for YouTube Channels

YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

5 Mar 2015

YouTube traditional media content producers YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as their preferred video content destination, most often bypassing traditional TV brands.

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