Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

Cover image for TV Fandom Q2 2018

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

19 Nov 2018

Consumer behaviour US UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Cover image for Managing Fandom

Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

16 Nov 2018

digital natives Netflix hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video subscribers can be gamers too. The battleground is about time spent with content – of a broader type, including games.

Cover image for MIDiA Research Predictions 2019

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

Apple Spotify YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...

Cover image for SVOD Overtakes Pay-TV

SVOD Overtakes Pay-TV

Alistair Taylor

30 Oct 2018

Spotify Amazon Netflix

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speak...

Cover image for Streaming Media Consumption

Streaming Media Consumption
Video Leads The Way

Zach Fuller

22 Oct 2018

Subscriptions Streaming Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Cover image for Consumer Demand for Music Streaming Subscription Services

Consumer Demand for Music Streaming Subscription Services

Mark Mulligan

19 Oct 2018

subscription services paid subscriptions Streaming music subscriptions

This slide deck highlights consumer demand for music subscription services and preferred features, with detail for sub segments such as country, age, streaming service and music genre. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

4 Oct 2018

Music streaming Fandom Video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology and Consumer Electronics Brands, Q1 2018 Differentiated brand propositions are increasingly required in a technology and media landscape flooded ...

Cover image for MIDiA Data Spotlight: Podcasts

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Zach Fuller

3 Oct 2018

Streaming Podcasts Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage of Consumers that Listen to Podcasts, Q1 2018 Podcast listenership is growing and could prove an important growth vehicle for streaming services.

Cover image for MIDiA Data Spotlight: Esports

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

Karol Severin

2 Oct 2018

esports e-sports Gamers

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events, Q1 2018 Esports event attendance among the 16-plus online population is level across the key English-speaking markets in Europe and in Japan an...

Cover image for MIDiA Data Spotlight: Video Piracy

MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

Tim Mulligan

1 Oct 2018

Radio video piracy video consumption

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1:P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has Traction in Emerging Markets Percentage of Consumers that Use P2P Networks to Download Video, Q1 2018 In developed markets P2P piracy has been reduced to a dwind...

Cover image for MIDiA Data Spotlight: Home Technology

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Mark Mulligan

28 Sep 2018

Apple TV wireless speakers Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...

Cover image for MIDiA Data Spotlight: Music Listening

MIDiA Data Spotlight: Music Listening
Car Leads the Way

Mark Mulligan

27 Sep 2018

music consumption music listening places of listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has long been one of the heartlands of music listening and remains so with 55% of consumers engaging in this activity.

Cover image for Video Streaming Subscription Services Market Metrics

Video Streaming Subscription Services Market Metrics

Tim Mulligan

27 Sep 2018

Netflix hulu SVOD

This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in 31 different countries. This report contains charts and analysis for 10 countries, including consumer survey data, while the complete excel model is p...

Cover image for MIDiA Data Spotlight: Music Consumption

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

Mark Mulligan

26 Sep 2018

Radio YouTube free Streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1 2018 Music consumption and spending is more diversified than ever, with traditional formats still holding on to their loyal legacy audiences, while ...

Cover image for The Paywall Challenge

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

21 Sep 2018

Spotify YouTube SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their time behind ad-free paywalls, represents a growing challenge for marketers.

Cover image for Quarterly Digital Content Trends: Q2 2018

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

18 Sep 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Cover image for Streaming Services Market Shares 2.0

Streaming Services Market Shares 2.0

Mark Mulligan

30 Aug 2018

Subscriptions Subscriptions Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted al...

Cover image for India’s Digital Consumers

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Georgia Meyer

24 Aug 2018

Spotify Google Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged PCs and experiencing the internet for the first time via mobile phones.

Cover image for Paid News Digital Subscriptions

Paid News Digital Subscriptions
Bubble or Breakthrough?

Zach Fuller

22 Aug 2018

Subscriptions Google Facebook

Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of 2018. The market, excepting China and India, grew largely in symmetry with other digital behaviours, as premium news brands continued to make their case as a credible alter...

Cover image for Tech Majors Market Shares Q2 2018

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple Spotify YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

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