Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

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Zach Fuller

October 2018

Streaming

Podcasts

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage of Consumers that Listen to Podcasts, Q1 2018 Podcast listenership is growing and could prove an important growth vehicle for streaming services.

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Karol Severin

October 2018

esports

e-sports

Gamers

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events, Q1 2018 Esports event attendance among the 16-plus online population is level across the key English-speaking markets in Europe and in Japan an...

MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

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Tim Mulligan

October 2018

Radio

video piracy

video consumption

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1:P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has Traction in Emerging Markets Percentage of Consumers that Use P2P Networks to Download Video, Q1 2018 In developed markets P2P piracy has been reduced to a dwind...

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Mark Mulligan

September 2018

Apple TV

wireless speakers

Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...

Video Streaming Subscription Services Market Metrics

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Tim Mulligan

September 2018

Netflix

hulu

SVOD

This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in 31 different countries. This report contains charts and analysis for 10 countries, including consumer survey data, while the complete excel model is p...

MIDiA Data Spotlight: Music Listening
Car Leads the Way

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Mark Mulligan

September 2018

music consumption

music listening

places of listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has long been one of the heartlands of music listening and remains so with 55% of consumers engaging in this activity.

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

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Mark Mulligan

September 2018

Radio

YouTube

free Streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1 2018 Music consumption and spending is more diversified than ever, with traditional formats still holding on to their loyal legacy audiences, while ...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

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Georgia Meyer

September 2018

Spotify

YouTube

SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their time behind ad-free paywalls, represents a growing challenge for marketers.

Quarterly Digital Content Trends: Q2 2018

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Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Streaming Services Market Shares 2.0

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Mark Mulligan

August 2018

Subscriptions

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted al...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Georgia Meyer

August 2018

Spotify

Google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged PCs and experiencing the internet for the first time via mobile phones.

Paid News Digital Subscriptions
Bubble or Breakthrough?

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Zach Fuller

August 2018

Subscriptions

Google

Facebook

Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of 2018. The market, excepting China and India, grew largely in symmetry with other digital behaviours, as premium news brands continued to make their case as a credible alter...

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

August 2018

Apple

Spotify

YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer behaviour

Amazon

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disn...

Advertising in China
Reaching the Most Digitally Savvy Consumers

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Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers in these segments increasingly curate their content, including the extent to which they pay attention to the advertising messages they recei...

TV and Video Advertising
The Shift to Digital

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Tim Mulligan

June 2018

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining by an average 3% per year from 2017 to 2023. In the meantime, over-the-top (OTT) ad revenue will increase by 10.

Quarterly Digital Content Trends: Q1 2018

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Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q1 2018 across music, video, games and social.

UK Gamer Profile
Digital Entertainment Natives

Karol Severin

June 2018

Apple

Spotify

YouTube

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak in the attention economy. It is becoming harder to compete for attention and engagement, precisely at the wrong time.

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...

Tencent Tech Investment
Pursuing Aggressive Growth in the West

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Alistair Taylor

May 2018

Streaming

Spotify

revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other gains comprised one-off gains from IPOs, tax rebates and investment subsidies.

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