Reports: Entertainment and Fandom

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Cover image for From Music Video To Music Inspired Video

From Music Video To Music Inspired Video
Music Video In The Multi-Distribution Era

Tim Mulligan

30 Nov 2016

music video SVOD TVOD

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing a clear preference for streaming rather than buying one-off products.

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Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Zach Fuller

29 Nov 2016

Subscriptions Streaming Online video

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems than they did in the analogue era, with all-in-one app stores blurring the boundaries and turning media consumption into an amorphous whole wher...

Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

23 Nov 2016

Streaming video Netflix Video subscriptions

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion bond issuance to fund increased content spend to $6 billion for 2017 underlines both the ambition and the resources being deployed by the company...

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

17 Nov 2016

Streaming Streaming Music SoundCloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster, SoundCloud has plotted a different path – one centred around independent content, creator uploads and free access.

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

17 Nov 2016

Subscriptions Streaming Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines any other freemium music service, and through tactics such as telco bundles and pricing discounts continues to squeeze every last drop of oppor...

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How Consumers Adopt Technology
Why The S-Curve Rules

Mark Mulligan

16 Nov 2016

consumer behavior early adopters mainstream

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling technologies to reach global scale and mainstream adoption within their addressable audiences at a far faster rate than ever before.

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Next Generation TV Operators
Reconsolidation Is A-Coming

Tim Mulligan

31 Oct 2016

mobile apps SVOD OTT

Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion in competing offerings. The result is adisjointed premium video experience for the digital consumer, with content fragmented across multiple siloed competing services.

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Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

Karol Severin

23 Oct 2016

adblocking mobile advertising adblockers

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most. Adblocker users comprise a segment that advertisers are no longer reaching online and on mobile.

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Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

Tim Mulligan

30 Sep 2016

SVOD TVOD Messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging platforms are also playing a bigger role than ever.

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Pokémon Go User Deep Dive
Life After The Hype

Karol Severin

30 Sep 2016

pokemon go pokemon niantic

With over 100 million downloads and 20 million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is still performing strongly. Although niche by overall digital measures, the Pokémon Go player user base has a sizeable foothold, and behavioural tra...

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Music in Virtual Reality
An Opportunity To Fill The Content Void

Zach Fuller

30 Sep 2016

music industry music videos virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously disrupted mediums by the internet), and Virtual Reality (as a poster-child of technology’s brave new world), could yet prove natural allie...

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

24 Aug 2016

Brazil Online video video consumers

Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits.

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Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

Karol Severin

22 Aug 2016

mobile games clash of clans freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often struggle with conversion to payment as well as a regular production of hits to retain momentum in the long term.

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Virtual Reality
The Content Conundrum

Tim Mulligan

22 Aug 2016

scripted drama VR virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

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VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Zach Fuller

31 Jul 2016

technology adoption VR VR gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable levels of exploration in a safe and inconsequential environment.

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

27 Jul 2016

Australia Online video video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech com...

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Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

27 Jul 2016

ARPU mobile app economy messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android and 1 billion iOS devices) messaging apps are the smartphone killer app.

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Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Mark Mulligan

26 Jul 2016

Music consumers Subscriptions Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

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Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Tim Mulligan

30 Jun 2016

Video Online video emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are becoming an increasingly important part of the video landscape.

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App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Karol Severin

30 Jun 2016

app store app economy app charts

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