Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

Cover image for Tencent Has Outgrown China

Alistair Taylor

April 2018

Streaming

Spotify

Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company. This growth has been highlighted by the 54% year-on-year (YoY) increase in revenue from $22.

2018 China SVOD Consumer Deep Dive

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Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale the customer bases of the two SVOD markets have little in common.

Profiling Chinese and Indian Gamers

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Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Mark Mulligan

April 2018

Labels

Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The new challenge this time round is that streaming is both a marketing tool and a revenue source.

Voice Control Devices
Early Audience Behaviours and Adoption

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Zach Fuller

March 2018

Consumer behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm. With impressive growth since its November 2014 release via Amazon Prime’s US customer base, the Echo and subsequent competing voice control device releases by Google and Apple are competing for influence in the home and to shape how people experience digital content there.

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Tim Mulligan

March 2018

Streaming

Apple

Amazon

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is diverse, the unifying theme is that power is shifting from traditional stakeholders to new players.

Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

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Tim Mulligan

February 2018

Streaming

bluray

viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium.

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

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Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify.

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation is published online alongside this report.

Quarterly Digital Content Trends: Q4 2017

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Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

The Sports Rights Bubble
Reaching The Tipping Point

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Tim Mulligan

January 2018

UK

Australia

Amazon

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are now moving out of synch with inflating domestic sports rights costs.

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

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Zach Fuller

December 2017

digital advertising

uk ad market

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow to 54%, this trajectory increased throughout the year due to print ad revenue haemorrhaging.

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

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Karol Severin

December 2017

Stranger Things

mobile gamers

console owners

Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing budgets and effective channels enabling them to reach their audiences.

The Top TV Shows Of 2017
Netflix Steals A March

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Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with audiences in 2017.

Quarterly Digital Content Trends: Q3 2017

Cover image for Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush...

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

Cover image for Games Video Viewing

Karol Severin

November 2017

games video

gaming video

gamer video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of 54% among 16-24 year old males.

UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

Cover image for UK Digital Publishing Subscriptions

Zach Fuller

November 2017

Subscriptions

publishing

digital advertising

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that they are not only competing against each other. Today, they compete with a variety of content forms, i.

YouTube State Of The Nation

Cover image for YouTube State Of The Nation

Tim Mulligan

November 2017

YouTube

YouTube

Amazon

As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a 46% increase in year-on-year views for the top 100 YouTube channels. This is in spite of the company’s ongoing crack down to remove inactive subscribers on the platform.

The Digital News Consumer

Cover image for The Digital News Consumer

Zach Fuller

October 2017

YouTube

Facebook

buzzfeed

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital publishing consumer involves addressing platform distinctions and the wider divide between the traditional and the new.

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Showing 341 to 360 of 465 results.