Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music UK Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

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Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Tim Mulligan

31 May 2016

Online video Messaging apps online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital...

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State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Tim Mulligan

28 Apr 2016

YouTube emerging markets Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia ove...

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Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Karol Severin

27 Apr 2016

ad block adblocking adblockers

This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness of publishers’ responses. Many of the tactics deployed help slow some of the short-term revenue loss, but do little to address the longer-term situation.

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

29 Feb 2016

France mobile apps mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance.

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US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Tim Mulligan

29 Feb 2016

US cable tv usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communi...

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P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

Mark Mulligan

5 Feb 2016

Streaming p2p Video subscriptions

Ever since the advent of Napster, media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting free with free itself, launching services such as Hulu and BBC iPlayer.

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The Third Screen Revolution
The Explosion In Mobile Video

Karol Severin and Tim Mulligan

29 Jan 2016

Content strategy mobile video content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalise some TV and online viewing time, mobile video is here to co-exist alongside its large-scre...

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MIDiA Research Predictions, 2016
Video Eats The World

Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

Streaming Music Streaming video digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

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The Mobile Web
The Lean Back Legacy

Karol Severin

14 Dec 2015

lean back Mobile content mobile web

Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites from mobile apps and those who choose a mobile web browser instead. User data around this migration reveals significant differences between the type of consumer engageme...

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The TV App Revolution
Authenticated Channel Apps And TVE Strategy

Tim Mulligan

4 Dec 2015

apps cord nevers SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.

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Push Notifications
Vendor Landscape And Best Practices

Karol Severin

25 Nov 2015

app marketing notifications push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users.

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Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

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User Generated Broadcast
Live Streaming Video And The Mainstream Consumer

Tim Mulligan

30 Oct 2015

Online video Live video streaming User Generated Broadcast

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

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App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

23 Sep 2015

ARPU mobile app economy app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation.

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Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

Tim Mulligan

21 Sep 2015

Netflix tv networks cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

21 Sep 2015

Streaming mexico Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market.

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Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Mark Mulligan

25 Aug 2015

Streaming Music Home audio connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

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The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

13 Aug 2015

Apple traditional tv companies tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

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Streaming Music Discovery
When The Journey Becomes The Destination

Mark Mulligan

31 Jul 2015

Streaming free Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

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