Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

February 2016

France

mobile apps

mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance.

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

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Tim Mulligan

February 2016

US

cable tv

usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communi...

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

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Mark Mulligan

February 2016

Streaming

p2p

Video subscriptions

Ever since the advent of Napster, media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting free with free itself, launching services such as Hulu and BBC iPlayer.

The Third Screen Revolution
The Explosion In Mobile Video

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Karol Severin and Tim Mulligan

January 2016

Content strategy

mobile video

content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of video consumption is headed. Though it might cannibalise some TV and online viewing time, mobile video is here to co-exist alongside its large-scre...

MIDiA Research Predictions, 2016
Video Eats The World

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Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

The Mobile Web
The Lean Back Legacy

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Karol Severin

December 2015

lean back

Mobile content

mobile web

Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites from mobile apps and those who choose a mobile web browser instead. User data around this migration reveals significant differences between the type of consumer engageme...

The TV App Revolution
Authenticated Channel Apps And TVE Strategy

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Tim Mulligan

December 2015

apps

cord nevers

SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.

Push Notifications
Vendor Landscape And Best Practices

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Karol Severin

November 2015

app marketing

notifications

push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users.

Short Form Video Growth
The Rise Of Social Video

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Tim Mulligan

November 2015

YouTube

Online video

Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

User Generated Broadcast
Live Streaming Video And The Mainstream Consumer

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Tim Mulligan

October 2015

Online video

Live video streaming

User Generated Broadcast

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

App Whales And Minnows
Segmenting Mobile App Buyers

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Karol Severin

September 2015

arpu

mobile app economy

app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation.

Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

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Tim Mulligan

September 2015

Netflix

tv networks

cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

September 2015

Streaming

mexico

Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market.

Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

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Mark Mulligan

August 2015

Streaming Music

Home audio

connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

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Tim Mulligan

August 2015

Apple

traditional tv companies

tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

Streaming Music Discovery
When The Journey Becomes The Destination

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Mark Mulligan

July 2015

Streaming

free

Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

Global Video Forecast 2015-2020
Subscriptions Come Of Age

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Tim Mulligan

July 2015

smartphones

broadcast

cord nevers

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth.

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

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Mark Mulligan

July 2015

YouTube

Online video

Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to do. The total number of videos viewed by Facebook users was 4 billion a day in April 2015, up from 3 billion only three months earlier.

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

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Tim Mulligan

July 2015

US

UK

Sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older gene...

Mobile Market Country Profile: Germany
A Maturing App Superpower

Karol Severin

July 2015

telco

telcos

iOS

The mobile market in Germany is in the middle of a consumer behavior shift. Smartphone penetration and app usage have entered the mainstream and digital content consumption on mobile is on the rise, but app payment remains niche. Consumers switching from traditional phone calls and texting to internet voice communication and messaging contribute to...

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