2022 MIDiA predictions The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond.

Companies and brands mentioned in this report: Adele, Amazon, Apple, Ariana Grande, Asda, AT&T, AWAL, BeatStars, Bored Ape Yacht Club, BTS, Comcast, Discord, Distrokid, DOODS, Facebook, Fortnite, Google, HBO Max, Hipgnosis, Instagram, Kobalt, Lewis Hamilton, Lando Norris, Meta, Microsoft, Money Heist, NBA, Netflix, NFL, Niantic, Peacock, Peloton, PIXELYNX, Pixel Pass, Reddit, Sky, Sony, SME, Spotify, Square, Squid Game, Team Quadrant, The Queen’s Gambit, TikTok, Tommy Hilfiger, Twitch, UMG, United Masters, Warner Media, WMG, YouTube

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