Reports Media & Marketing

2022 MIDiA predictions The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano
Cover image for 2022 MIDiA predictions
Synopsis PDF

Already a client? Log in to read this report. Become a client or purchase this report.

The 20,000 foot view: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. 

Key Insights

  • These are the ten meta and cultural trends that will shape 2022:
  • The year of the creator
  • Hybrid futures
  • Reasons, not ways, to spend attention
  • Metaverse edges towards primetime 
  • NFT’s grow, but meet inflated expectations
  • Asymmetry of competition
  • Lean-out
  • The remuneration revolution
  • The whole world is a game
  • The internationalisation of culture

Companies and brands mentioned in this report: Adele, Amazon, Apple, Ariana Grande, Asda, AT&T, AWAL, BeatStars, Bored Ape Yacht Club, BTS, Comcast, Discord, Distrokid, DOODS, Facebook, Fortnite, Google, HBO Max, Hipgnosis, Instagram, Kobalt, Lewis Hamilton, Lando Norris, Meta, Microsoft, Money Heist, NBA, Netflix, NFL, Niantic, Peacock, Peloton, PIXELYNX, Pixel Pass, Reddit, Sky, Sony, SME, Spotify, Square, Squid Game, Team Quadrant, The Queen’s Gambit, TikTok, Tommy Hilfiger, Twitch, UMG, United Masters, Warner Media, WMG, YouTube

Unlock critical media insight and intelligence for competitive advantage

Become a Client
Already a client? Login to read this report

Or, purchase this report

Purchase this report