Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Sports Rights
Measuring the ROI for Streaming

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Alistair Taylor

October 2019

Subscriptions

Video

Amazon

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

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Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

October 2019

Apple

Spotify

Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

US Streaming Video
How Ad Supported Will Reshape the Market

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Tim Mulligan

October 2019

Streaming

Apple

YouTube

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

Leaving Legacy Behind
Music Marketing Responds to Streaming

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Keith Jopling

October 2019

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

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Mark Mulligan

September 2019

Spotify

Marketing

Amazon

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

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Karol Severin

September 2019

YouTube

Netflix

Facebook

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

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Mark Mulligan

September 2019

Music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

International Consumer Sentiment for Streaming Video Monetisation
2019

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Tim Mulligan

September 2019

100 million subscribers

Introduction This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub-segments such as country, age, streaming service and video genre The...

Southeast Asia Video Streaming Deep Dive

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Amanda Stears

August 2019

Streaming

Streaming video

Apple TV

Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65 million, and a combined...

TV Show Fandom
Streaming Redefines TV Show Success

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Amanda Stears

August 2019

Streaming

Streaming video

Apple TV

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room,...

Sports Fans Consumer Trends 2019

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Alistair Taylor

August 2019

subscribers

Netflix

Audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

US SVOD Subscriber Deep Dive
2019

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Tim Mulligan

July 2019

Streaming

Streaming video

Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

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Karol Severin, Tim Mulligan and Amanda Stears

July 2019

Streaming

Streaming video

Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

State of the Podcast Nation

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Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

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Mark Mulligan

July 2019

Spotify

Artists

Taylor Swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing....

Sports and the Tech Majors
A Competitive Partnership

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Alistair Taylor

July 2019

Apple

Video

Amazon

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

2019-2021
Emerging New Metrics for Sports Streaming Success

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Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as...

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Truth and Trust in the Era of Fake News

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Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

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