Reports: Entertainment and Fandom

Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today

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COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

20 Mar 2020

Apple Spotify Artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

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Gamer Consumer Survey
Country Snapshots

Karol Severin

18 Mar 2020

US UK Sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

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Recession Impact
Cocooning Will Protect Entertainment Spend

Mark Mulligan

18 Mar 2020

Apple Amazon Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

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Sports Consumer Survey
Country Snapshots

Alistair Taylor

17 Mar 2020

Streaming Video Sport consumer survey

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

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Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

11 Mar 2020

Apple Spotify Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

TV Network Brand Fandom and Awareness

Tim Mulligan

10 Mar 2020

Fandom tv networks data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with a nationally representative, quarterly-only sample of 4,000 consumers aged 16+.

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Awareness and Demand Indicators for Disney+ versus Apple TV+

Tim Mulligan

21 Feb 2020

Apple Apple TV Disney

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer (D2C) services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers ...

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Building Show Fandom in the Streaming Era

Tim Mulligan

13 Feb 2020

Apple Spotify Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing teams now face unprecedented competition for audience attention and mindshare.

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Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Alistair Taylor

6 Feb 2020

Amazon Facebook BBC

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters, streaming services and betting and gaming companies will all feel the impact of fast-changing consumption habits and new regional nuances.

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US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Tim Mulligan

30 Jan 2020

Streaming video Apple TV Netflix

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD), demographics, video streaming app users, and top-streamed TV shows.

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Battle Royale
The Monetisation Sweet Spot

Karol Severin

23 Jan 2020

Facebook Twitter Gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and games, they engage and spend more than average gamers.

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AVOD Players Case Study
Media Prima Berhad and Cinedigm

Amanda Stears

17 Dec 2019

YouTube roku dailymotion

Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional free-to-air TV. Ultimately, these services must seek to establish themselves as credible alternatives to linear consumption.

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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

12 Dec 2019

Spotify Marketing Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming progressively more content behind paywalls, which, as predominately ad-free spaces, represents a growing challenge for marketers.

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20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Apple Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade. Companies and brands mentioned in...

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US and UK Sports Fans
Reaching Digital Natives

Alistair Taylor

6 Dec 2019

YouTube Amazon revenue

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that rights holders can no longer ignore. Sports rights holders have realised the importance of their virtual (gaming) counterparts, acknowledging that...

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Spotify Podcast Strategy
Strong Start, Long Way to Go

Mark Mulligan

28 Nov 2019

Spotify Spotify Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though it is still early days for Spotify’s podcast strategy, there is clear long-term potential to transform the wider audio landscape.

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TV Network Rankings
Brand Equity and the Weaponisation of Originals

Amanda Stears

8 Nov 2019

US UK YouTube

The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks through association with their shows. The disconnect between original TV networks and global audiences is becoming wider as local networks and...

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Sports Rights
Measuring the ROI for Streaming

Alistair Taylor

30 Oct 2019

Subscriptions Amazon subscribers

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer attention can cost twice as much as it did previously to retain the same level of user engagement.

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Recession Impact
How an Economic Downturn Could Reshape Digital Media

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

Apple Spotify Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking the appetite for the structural reform required to right the faults in the global financial system that catalysed the slowdown.

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Direct to Consumer 1.1
Video’s Big Bang Moment

Tim Mulligan

14 Oct 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q4 2019/Q1 2020. How they fare will have a significant impact on the global evolution of video subscriptions.

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