Attention economy After the lockdown boom

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Mark Mulligan

November 2021

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenly felt, with the emergence of clear winners and losers in the post-boom attention economy.

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