Reports: Entertainment and Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for US Gamers

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Karol Severin

27 Sep 2019

YouTube Netflix Facebook

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other media formats. This dynamic opens a floodgate of opportunities for media and entertainment companies, tech majors, telcos and brands alike to cr...

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Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Mark Mulligan

26 Sep 2019

Music consumers iTunes store Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists. Companies...

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The Post-Peak Attention Economy
What’s Next for Entertainment?

Karol Severin

12 Sep 2019

Free Report

Consumer behaviour Apple Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore attention – to allocate to propositions across the digital market.

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International Consumer Sentiment for Streaming Video Monetisation
2019

Tim Mulligan

10 Sep 2019

100 million subscribers

Introduction This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub-segments such as country, age, streaming service and video genre The data is pulled from MIDiA’s Q1 2019 Consumer Survey...

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TV Show Fandom
Streaming Redefines TV Show Success

Amanda Stears

30 Aug 2019

Streaming Streaming video Apple TV

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wid...

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Southeast Asia Video Streaming Deep Dive

Amanda Stears

30 Aug 2019

Streaming Streaming video Apple TV

Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65 million, and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and attractive growth markets for streaming services.

Cover image for Sports Fans Consumer Trends 2019

Sports Fans Consumer Trends 2019

Alistair Taylor

6 Aug 2019

subscribers Netflix Audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the lion’s share of premium domestic sports rights, providing it with an advantageous set of assets partially justifying premium-priced contracts for i...

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US SVOD Subscriber Deep Dive
2019

Tim Mulligan

31 Jul 2019

Streaming Streaming video Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu, HBO Now and CBS All Access. Hulu showed the most dramatic growth, with a 41% increase in subscribers between Q1 2018 and Q1 2019.

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Netflix After Q2 2019
Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

Streaming Streaming video Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market capitalisation of the poster-child of the streaming era in a matter of two days – equivalent to the entire market capitalisation of Snap Inc, ...

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State of the Podcast Nation

Mark Mulligan

23 Jul 2019

Apple Spotify Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the centre stage with radio companies, podcast vendors, streaming services and traditional media companies alike all trying to carve out roles.

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Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

19 Jul 2019

Spotify Artists Taylor Swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing. Instead of blowing a huge budget on carpet bombing TV, radio, and print, online artists and their teams are finding their exact audiences by foc...

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Sports and the Tech Majors
A Competitive Partnership

Alistair Taylor

5 Jul 2019

Free Report

Apple Amazon Apple TV

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such as DAZN accelerating its rights and territory offerings alongside the increased interest being shown by the tech majors – notably Amazon and Faceb...

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The Games Streaming Subscription Revolution
Meet the Players

Karol Severin

26 Jun 2019

Streaming Apple Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention econ...

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2019-2021
Emerging New Metrics for Sports Streaming Success

Alistair Taylor

14 Jun 2019

Streaming Apple Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as DAZN and Eleven Sports have experienced mixed fortunes.

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Direct to Consumer
Video’s Big Bang Moment

Tim Mulligan

7 Jun 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

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Truth and Trust in the Era of Fake News

Mark Mulligan

30 May 2019

Apple Spotify Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles and the quasi-legitimisation of unscrupulous news outlets have undermined audience trust across the whole political spectrum.

Cover image for Sports SVOD Services Deep Dive

Sports SVOD Services Deep Dive

Alistair Taylor

23 May 2019

Apple Spotify Amazon

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’ demise in the UK provides the best case study for how streaming services can struggle when entering a market with insufficient rights offerings.

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Music Marketing
Niche is the New Mainstream

Mark Mulligan

20 May 2019

Streaming Streaming Music Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media. This fire-hydrant approach to marketing lacked both accountability and effective targeting.

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US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Tim Mulligan

24 Apr 2019

US YouTube Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing ...

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Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Zach Fuller

12 Apr 2019

Spotify YouTube Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

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