Fandom and lean-in culture are reshaping video

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To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences.

Companies and brands mentioned in this report: Amazon, Apple, Google, Netflix, Spotify, TikTok, Twitter, YouTube

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Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.