Consolidation and retention How D2C is now driving video M&A strategy
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The big bang moment of opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors. With peak stream approaching, the key players are now looking to consolidate subscriber acquisition by deepening and broadening their content portfolios. Video streaming being mainstream, alongside the return of inflation, is forcing a shakeout of underfunded and library-lite propositions. This will lead to market consolidation among the non-core players over the next two years.
Note - MIDiA defines majors as the following:
Media majors: majority of revenues derived from media monetisation
Communications majors: majority of revenues derived from communication monetisation
Tech majors: majority of revenues derived from tech monetisation
Companies and brands mentioned in this report: Apple, Apple TV, Amazon, Amazon Prime Video, AT&T, Comcast, Disney, Disney+, HBO Max, MGM, Netflix, Peacock, ViacomCBS