Blog: Snapchat - Page 2

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Snapchat announces ad business – but is it time up for third-party targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing Snapchat advertising

On Thursday 4th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

Cover image for Snapchat announces ad business – but is it time up for third-party targeting?

Why Snap Inc. is launching a games platform

Karol Severin

19 Mar 2019

Games Snap Inc Snapchat

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path towards profitability.

Cover image for Why Snap Inc. is launching a games platform

Media Musings: Who Will Buy Snap Inc?

Zach Fuller

14 Dec 2018

Disney Evan Spiegel Media

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

Team Instagram: 2018’s Ideological Warfare

Georgia Meyer

14 Dec 2018

ads Duopoly Etsy

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue streams via Instagram story ads.

S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry communications digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

ARPU Daily Active users Instagram

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Facebook Messaging apps Mobile content

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook Instagram Snapchat

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

Instagram Media Snapchat

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

Facebook IGTV Instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content o...

Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

advertising ecommerce Instagram

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Evan Spiegel Facebook Instagram

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in ...

Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

Innovation Pandora Snapchat

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit.

Q1 Snapshot: Advertising and Media in Big Tech

Zach Fuller

4 May 2018

advertising Alphabet amazon media group

The past three months saw big tech’s advertising and media practices thrust into the spotlight, with the very public Cambridge Analytica controversy swiftly following the EU’s introduction of GDPR.

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content buzzfeed digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an...

Tencent Can’t Lose With Its 12% Stake Purchase in Snap Inc

Zach Fuller

10 Nov 2017

Amazon chinese tech Evan Spiegel

As tech’s big players continued to rollout their Q3 earnings reports, one of the most startling revelations was quietly embedded within Snap Inc’s stock ownership. The section read: In November 2017, Tencent Holdings Limited notified us that it, together with its affiliates, acquired 145,778,246...

TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

Facebook Instagram Online video

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a distinct art form and shaping our contemporary cultural worldview.

Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

Facebook Google Instagram

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging serv...

How A Month With Spectacles Changed My Outlook On Snap’s Future

Karol Severin

7 Jul 2017

Innovation Media Mobile content

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot on a sunny Friday afternoon.

Is TPG’s Investment In Vice Overstating The Millennial Audience?

Zach Fuller

22 Jun 2017

mass media Media millennials

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve the following: 'Build up the largest millennial video library around the world.

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