Blog: Snapchat - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Take Five (the big five stories and data you need to know) October 7th 2019

Cover image for Take Five (the big five stories and data you need to know) October 7th 2019

Mark Mulligan

7 Oct 2019

Streaming pricing, emerging questions: Music Business Worldwide raised the question of why streaming is discounted in emerging markets when BMWs and Amazon Echoes are not. There are many layers to this, but the key one is – who is going to pay? High income urban elites can afford Western prices; the mass populous cannot.

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Why Snap Inc. Is Launching A Games Platform

Cover image for Why Snap Inc. Is Launching A Games Platform

Karol Severin

19 Mar 2019

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path towards profitability.

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Media Musings: Who Will Buy Snap Inc?

Zach Fuller

14 Dec 2018

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

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Team Instagram: 2018’s Ideological Warfare

Georgia Meyer

14 Dec 2018

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue streams via Instagram story ads.

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S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

Daily Active users

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

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Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

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Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

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What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

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IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic.

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Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

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What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in the same way its tech rivals have done in the past.

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Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit.

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Q1 Snapshot: Advertising and Media in Big Tech

Zach Fuller

4 May 2018

amazon media group

The past three months saw big tech’s advertising and media practices thrust into the spotlight, with the very public Cambridge Analytica controversy swiftly following the EU’s introduction of GDPR.

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Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

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Tencent Can’t Lose With Its 12% Stake Purchase in Snap Inc

Zach Fuller

10 Nov 2017

As tech’s big players continued to rollout their Q3 earnings reports, one of the most startling revelations was quietly embedded within Snap Inc’s stock ownership. The section read: In November 2017, Tencent Holdings Limited notified us that it, together with its affiliates, acquired 145,778,246 shares of our non-voting Class A common stock via open market purchases.

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TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a distinct art form and shaping our contemporary cultural worldview.

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Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging services.

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How A Month With Spectacles Changed My Outlook On Snap’s Future

Karol Severin

7 Jul 2017

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot on a sunny Friday afternoon.

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Is TPG’s Investment In Vice Overstating The Millennial Audience?

Zach Fuller

22 Jun 2017

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve the following: 'Build up the largest millennial video library around the world.

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