Despicable Me 3 and Hollywood’s Shift Towards International Film Franchises
The forthcoming digital release of Despicable Me 3, timed to coincide with the Thanksgiving holiday is a reminder of the tectonic plates currently underway in the movie industry. Long used to a US-centric view of the world, Hollywood has, in recent years, become increasingly aware of the revenue opportunities in the wider world beyond the US borders.
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