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Blog: Pause Ads

Will ‘Pause Ads’ Flourish or Fail?

Blog post by Georgia Meyer
3 Jan 2019
hulu
Online video
Pause Ads
AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at...
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