Blog: cross-format entertainment

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s...

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Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Karol Severin

20 Jul 2017

cross-format entertainment

games on tv

Media

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects...

min read