Blog: trends

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music industry revenue that was generated in March 2021 during the early stages of the hype.

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry shift to independent artists and music streaming revenue woes – both of which are now raising existential questions as to the future culture of music.

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to result in similar opportunities.

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA reports address market forecasts and growth patterns by coverage areas and our latest reports consist of development trends, competitive landscape analysis, and key developments.

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.