fans blog by MIDiA Research

Blog: fans

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Blog post by Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

Fans come first in the attention recession

Blog post by Hanna Kahlert

2 Mar 2021

Media and Marketing

Fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

Why the NFL is targeting ‘cord-nevers’

Blog post by Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Blog post by Alistair Taylor

12 Nov 2020

WWE

World Wrestling Entertainment

covid

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19%...

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Video

Sports

Games

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Sports

live sport

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Blog post by Alistair Taylor

2 Apr 2020

all-star

broadcasts

Bundesliga

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

ad-free

All or Nothing

AMC

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

YouTube and the Fan Monetisation Model

Blog post by Hanna Kahlert

21 Jan 2020

Creator Pay

creators

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

Sports Fans Consumer Trends 2019

Blog post by Hanna Kahlert

4 Sep 2019

fans

Marketing

Media

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD)...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...