Songs as cultural moments (and why TikTok trends are so appealing)

Cover image for Songs as cultural moments (and why TikTok trends are so appealing)

Photo: Danny Howe

Photo of Hanna Kahlert

by Hanna Kahlert

31 May 2024

Share this article

Tags

TikTok A&R Streaming culture Social data Media and Marketing

Roles

This blog post is relevant to the following roles

Audience Insight
The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno , the generative AI music platform.

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There is a comment on this post, add your opinion.

Newsletter

Trending

Add your comment

Comments

Omar Henao
I think there is one angle that no one is talking about: AI companies that train models with music should pay songwriters, that's for sure, but what about the outcome in an app like suno, where there is a song created from a prompt? I mean, that song is a derivative and as such it should pay a license, also. To who? Well, that platform should disclose where it's AI got it's fusion from, which artists did it chose exactly to create the song in that precise outcome. I mean, because that's what that song is after all... a fusion of some kind... So those songwriters and artists chosen by the AI to come up with exactly that song as an outcome of the prompt should be compensated for it, if you know what I mean. Saludos!