Blog: creator tools - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What happens when content supersedes the creator?

Cover image for What happens when content supersedes the creator?

Tatiana Cirisano

25 Aug 2022

Creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery, and even though Meta ended up rolling back some of its TikTok-inspired changes, its implementation of the format on Facebook and Instagram likely signals a wider shift to come.

min read

TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming service for emerging markets.

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With Meta’s revenue share program, can rights holders and platforms finally agree?

Cover image for With Meta’s revenue share program, can rights holders and platforms finally agree?

Tatiana Cirisano

28 Jul 2022

Streaming Music

user-generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users to incorporate its music without the proper licenses.

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Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Cover image for Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents another step in Beatport’s path towards becoming a creative hub for creators and labels alike (which, in dance music, can often be the same thing).

min read

Why today’s music creators are no longer playing the fame game

Cover image for Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing — and so are their very definitions of success.

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Elon’s Twitter bid is a warning: creators are building on rented land

Cover image for Elon’s Twitter bid is a warning: creators are building on rented land

Tatiana Cirisano

22 Apr 2022

Content Creators

Creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming the new gatekeepers, power brokers, and fan enablers.

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Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as the attention economy constricts post-Covid, with the return of ‘in real life’ (IRL) activities and remote working driving increased screen fatigue.

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The future of music consumption is (re)creation

Cover image for The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth is an indicator of a major shift in music that will define it going forward, both culturally and as a business.

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What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to spend their attention.

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Why TikTok is primed to become the next-generation music company

Cover image for Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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Webinar: Games companies’ video opportunity

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Karol Severin

3 Mar 2022

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console gamers view games-related videos every month.

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Non-music companies should be taking notes from the music marketing playbook

Cover image for Non-music companies should be taking notes from the music marketing playbook

Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists, songwriters, and producers alike.

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Social media has become the default news platform for digital natives (for better and / or worse)

Cover image for Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reporting may be difficult to come by, and official communication lines are intermittently down , digital natives are keeping tabs on the situation through social media.

min read

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Cover image for Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

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Music artists are startups, and Silicon Valley is knocking

Cover image for Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined.

min read

The past, present and future of the creator economy runs through Apple

Cover image for The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Creator economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become more collaborative, interactive and adaptive to the consumer, turning creation into a consumer entertainment proposition.

min read

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Cover image for Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away from those artists and songwriters who make a living from music but are not the big stars or household names that we know and read about in the news.

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When will we reach peak subscription?

Cover image for When will we reach peak subscription?

Tatiana Cirisano

31 Jan 2022

Creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch, Patreon, Twitter and Facebook.

min read

Hybrid futures: What 2022 has in store for digital entertainment

Cover image for Hybrid futures: What 2022 has in store for digital entertainment

Hanna Kahlert

13 Jan 2022

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving readers a head start on 2021 and guiding us in our analysis throughout the year.

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The next evolution of direct-to-fan will be fan-to-fan

Cover image for The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their music, but it has also turned artists (and other creators) into 24/7 content creation machines who are racing against the ever-rising pace of consumption and whittling attention spans.

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