Blog: creator tools - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

State of the music creator economy – The consumer era

Cover image for State of the music creator economy – The consumer era

Mark Mulligan

14 Dec 2023

Music creator tools

Creator economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market sizes and forecasts, this report is the definitive assessment of the music creator tools industry.

min read

The $100m+ in-game opportunity behind music producers

Cover image for The $100m+ in-game opportunity behind music producers

Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms by 2030 .

min read

Can subscriptions keep the lights on for social?

Cover image for Can subscriptions keep the lights on for social?

Hanna Kahlert

19 Oct 2023

user-generated content

Digital advertising has long been the financial backbone of the digital world. It has underpinned the business models of the likes of Google and Meta, and its absence has been the value proposition of subscriptions, which now dominate digital entertainment.

min read

How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation

Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were AI-driven topic suggestions for videos; AI generated photo and video backgrounds for short-form content; AI support for selecting copyright-free music; simplified video editing and an AI-powered dubbing tool to help creators expand beyond their core markets.

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A new era of ‘fan-made’ music is about to begin

Cover image for A new era of ‘fan-made’ music is about to begin

Kriss Thakrar

30 Aug 2023

Since MIDiA’s comments on TikTok’s music production ambitions more than two years ago, a lot has changed. Consumers have become bolder and more engaged in playing an active role in their music consumption.

min read

Will ByteDance build the first cultural graph for music recommendations?

Cover image for Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation app, Ripple, which is likely to make waves.

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Who tomorrow's music business is being built for

Cover image for Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record labels, which trade on career artists.

min read

The tap water music industry needs to become a bottled one

Cover image for The tap water music industry needs to become a bottled one

Kriss Thakrar

20 Jun 2023

Music streaming

Creator economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation is the erosion of a product from one that is highly differentiated and highly priced (with high margins) into one that isn’t.

min read

As Spotify's door closes on Soundtrap, another opens

Cover image for As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that vision for Spotify is no longer.

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A new era of music fluidity is here

Cover image for A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

user-generated content

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic, multi-directional one.

min read

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of the reason why distributors like Stem and TuneCore increasingly offer much more than distribution, major record labels are opening (or acquiring) their own label service operations, and there is a growing roster of what Music Business Worldwide has termed “inside-out majors” , like the recently-launched Gamma.

min read

Embrace, enhance or hinder: What will AI do for you, the creator?

Cover image for Embrace, enhance or hinder: What will AI do for you, the creator?

Kriss Thakrar

3 May 2023

Creator economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy.

min read

The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely due to inflation and market uncertainty.

min read

Why AI music may make fandom even more important

Cover image for Why AI music may make fandom even more important

Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become as irrelevant as music created on a laptop versus recorded in a studio.

min read

The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans are not capable of.

min read

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Tatiana Cirisano

31 Jan 2023

Music streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung in Grande’s voice has been circulating the platform, causing a frenzy.

min read

Patreon is making video a battleground for creator allegiance

Cover image for Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

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The creator economy’s post-lockdown growth

Cover image for The creator economy’s post-lockdown growth

Mark Mulligan

6 Oct 2022

Creator economy

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money making music.

min read

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

Cover image for Help shape the future of streaming services — calling all artists, podcasters, and executives

Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions for change.

min read

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