creator tools blog by MIDiA Research

Blog: creator tools

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why today’s music creators are no longer playing the fame game

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Blog post by Tatiana Cirisano

16 Jun 2022

Music Streaming

creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

Elon’s Twitter bid is a warning: creators are building on rented land

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Blog post by Tatiana Cirisano

22 Apr 2022

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Why entertainment could reach new levels of fragmentation in 2022

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Blog post by Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

The future of music consumption is (re)creation

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Blog post by Kriss Thakrar

4 Apr 2022

creator economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

What the music industry can learn from play-to-earn gaming

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Blog post by Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Why TikTok is primed to become the next-generation music company

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Blog post by Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

Webinar: Games companies’ video opportunity

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Blog post by Karol Severin

3 Mar 2022

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

Non-music companies should be taking notes from the music marketing playbook

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Blog post by Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

Social media has become the default news platform for digital natives (for better and / or worse)

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Blog post by Hanna Kahlert

2 Mar 2022

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news...

Kanye’s Stem Player release is a real-time experiment in superfan targeting

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Blog post by Tatiana Cirisano

23 Feb 2022

monetising fandom

Music Streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

Music artists are startups, and Silicon Valley is knocking

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Blog post by Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

The past, present and future of the creator economy runs through Apple

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Blog post by Kriss Thakrar

11 Feb 2022

creator economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

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Blog post by Keith Jopling

8 Feb 2022

Music Streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

When will we reach peak subscription?

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Blog post by Tatiana Cirisano

31 Jan 2022

creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

Hybrid futures: What 2022 has in store for digital entertainment

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Blog post by Hanna Kahlert

13 Jan 2022

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving...

The next evolution of direct-to-fan will be fan-to-fan

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Blog post by Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

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Blog post by Mark Mulligan

17 Dec 2021

music catalogues

creator economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that...

The creator economy has a sustainability problem

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Blog post by Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

Creator consolidation: Fender becomes the next creator tools major

Cover image for Creator consolidation: Fender becomes the next creator tools major

Blog post by Kriss Thakrar

2 Nov 2021

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

Why making memes with creator tools is the new music industry

Cover image for Why making memes with creator tools is the new music industry

Blog post by Kriss Thakrar

25 Oct 2021

user generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

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Showing 21 to 40 of 54 results.