Blog: creator tools - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation
Ben Woods
When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were AI-driven topic suggestions for videos; AI generated photo and video backgrounds for short-form content; AI support for selecting copyright-free music; simplified video editing and an AI-powered dubbing tool to help creators expand beyond their core markets.
min read
Read more …

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)
Tatiana Cirisano
One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of the reason why distributors like Stem and TuneCore increasingly offer much more than distribution, major record labels are opening (or acquiring) their own label service operations, and there is a growing roster of what Music Business Worldwide has termed “inside-out majors” , like the recently-launched Gamma.
min read
Read more …

Why AI music may make fandom even more important

Cover image for Why AI music may make fandom even more important
Tatiana Cirisano
Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become as irrelevant as music created on a laptop versus recorded in a studio.
min read
Read more …

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
Hanna Kahlert
The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.
min read
Read more …