Blog: Audio - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Podcasts are fuelling TV hits — will this help audio listenership?

Cover image for Podcasts are fuelling TV hits — will this help audio listenership?

Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this past year – The Thing About Pam, The Dropout – are based on popular podcast series.

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Burning out and fading away: the exhausting job of marketing new music

Cover image for Burning out and fading away: the exhausting job of marketing new music

Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing.

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Creators will unlock audio for Gen Z listeners

Cover image for Creators will unlock audio for Gen Z listeners

Annie Langston

19 May 2022

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages for this audience.

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MIDiA Research launches audio vertical

Cover image for MIDiA Research launches audio vertical

Annie Langston

10 May 2022

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along with social media platforms experimenting in live audio, there is a new focus on not only offering audio content but catering to audio creators.

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Acast shifts focus to centralised audio distribution

Cover image for Acast shifts focus to centralised audio distribution

Annie Langston

6 May 2022

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows it to better foster the open podcast ecosystem.

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Spotify’s presidential size loss reveals key aspect of the audio market

Cover image for Spotify’s presidential size loss reveals key aspect of the audio market

Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that included Kim Kardashian, Megan and Harry (who had only just released their podcast),and the Obamas.

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Podcasts’ music opportunity both serves audio creators and inspires listeners

Cover image for Podcasts’ music opportunity both serves audio creators and inspires listeners

Annie Langston

21 Apr 2022

exclusive content

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated process is limiting both creator and rights holder opportunities.

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Podcast subscriptions are a key territory for the audio market

Cover image for Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings, this is a steady income source for creators, and the model is being adopted by the large audience platforms.

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SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to excel their position in this developing market, and in Spotify’s case, have helped them become the leader in the digital audio space.

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YouTube could create a video and audio relationship to compete with music streaming platforms

Cover image for YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated ways of appealing to audio creators and enriching their content.

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Podcast industry tackles underrepresentation, but will every voice be heard?

Cover image for Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

underrepresentation

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity movement to bring attention to female podcast creators.

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Cover image for The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity, sparked a unique interest in this format, inspiring other companies to launch similar services.

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Spotify’s Car Thing has radio listening in its sights

Cover image for Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced by streaming platforms.

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The podcast push that mainstream audiences never asked for

Cover image for The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

spotify podcasts

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives rather than audience demand.

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Why Spotify cannot afford to make it three out of three with podcasts

Cover image for Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs as it does business strategy, it is indisputable that there is a lot at stake for Spotify.

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Just What Is a Podcast, Anyway?

Cover image for Just What Is a Podcast, Anyway?

Mark Mulligan

17 Jan 2020

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think outside of the constraints of traditional lenses as they can obscure the bigger picture.

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Hanna Kahlert

18 Sep 2019

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and Amazon’s IMDbTV rebrand and subsequent European rollout.

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled Demi Lovato: Simply Complicated - Official Documentary .

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The Relentless Rise of YouTube

Tim Mulligan

27 Jul 2017

emerging markets

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due to the increased performance of its YouTube division.

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Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers now subscribe to SVOD services, with over 50% penetration in demographics for under 35s.

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