MIDiA Blog - Page 31

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube has dismantled the walls between social video and SVOD

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Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a wholly different business to the platform that posted its first user-generated video – Me at the zoo – In April 2005.

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The metaverse transition: Fortnite

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Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher , Fortnite , Disney’s The Mandalorian, and HBO’s Westworld.

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Match point – Tennis faces its generational pivot through Netflix

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Tim Mulligan

19 Jan 2023

Drive to Survive

The recent success of the FIFA 2022 World Cup , despite the unwillingness of the organising body to update itsbrand identity,sent out mixed messages to sports rightsholders. On the one hand, business can continue as usual if one runs a unique branded tournament with thick-skinned partners.

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Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have already seen notable cuts to programming, podcasts are exploring new ways to expand the format to new audiences.

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Is the net closing in on TikTok?

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Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new customers lose their lustre when there is a need to hold onto those already engaged with a service.

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What comes next in the music streaming model makeover

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Tatiana Cirisano

17 Jan 2023

Music streaming

Independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record labels, but their cut of the pie is now diminishing due to a number of factors: The growth of independent music, fragmentation of consumption, localisation of music scenes, and the vast amount of music hitting streaming services.

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Emerging market music cultures are shaping the global music industry

Cover image for Emerging market music cultures are shaping the global music industry

Srishti Das

13 Jan 2023

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their music into new markets in the pursuit of creating new cultural moments.

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Games companies turn to defence as recession looms

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Karol Severin

12 Jan 2023

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly cancelled five video games projects.

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YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

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Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily.

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Netflix adds a splash of colour to 2023 content marketing

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Ashleigh Millar

11 Jan 2023

Netflix originals

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout social media platforms – not because of its plot, but because of its unique viewer experience.

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How AI narration could transform Apple Books’ creator economy

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Annie Langston

11 Jan 2023

artificial intelligence

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of their work using AI-generated voices, and is specifically geared towards independent authors and small publishers.

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Artificial 'intelligence' is the new smartphone (for better and for worse)

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Hanna Kahlert

11 Jan 2023

Media and Marketing

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum elsewhere.

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The 2023 cinema reboot

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Tim Mulligan

10 Jan 2023

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre to watch the right kind of film .

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Has the streaming slowdown arrived?

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Mark Mulligan

10 Jan 2023

Streaming Music

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games.

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MIDiA 2023 predictions webinar

Cover image for MIDiA 2023 predictions webinar

Mark Mulligan

5 Jan 2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing inflation, and geo-political upheaval.

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Netflix feels the pressure of succumbing to market demands around advertising

Cover image for Netflix feels the pressure of succumbing to market demands around advertising

Tim Mulligan

22 Dec 2022

Netflix basic with ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s Basic with ads tier launched on November 3rdin 12 markets to address a perceived weakness in its lowest tier pricing.

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What ChatGPT can do for independent music

Cover image for What ChatGPT can do for independent music

Tatiana Cirisano

21 Dec 2022

independent music

Independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music creation, it is worth considering how it could also assist early-stage artists with marketing and planning.

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Why TV is at risk of losing its cultural value

Cover image for Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

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New year, new live audio: How the format can pivot in 2023

Cover image for New year, new live audio: How the format can pivot in 2023

Annie Langston

21 Dec 2022

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker Room live audio offering as Spotify Live.

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