Blog: subscribers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Bringing fandom to life: the rise of IRL superfan experiences

Cover image for Bringing fandom to life: the rise of IRL superfan experiences
Olivia Jones
Much of the recent discussion around music superfan monetisation has focused on online superfans, especially as more superstars join fan platforms like Weverse. These monetisation strategies capitalise on fans’ growing desire for artist-fan interaction but often rely on artists’ active participation, adding yet another task to their ever-growing list of marketing responsibilities.
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Discovery enters streaming race with discovery+ and Olympics offering

Cover image for Discovery enters streaming race with discovery+ and Olympics offering
Alistair Taylor
Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content library for a new streaming service from launch, with more than 55,000 episodes from Discovery’s iconic brands such as the BBC’s Natural History collection, A&E Networks, Group Nine and more.
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DAZN financials: Growth reliant on premium domestic rights

Cover image for DAZN financials: Growth reliant on premium domestic rights
Alistair Taylor
DAZN’s 2018 financials highlighted the difficulty of encouraging a transition to consume live sports digitally with its existing portfolio of rights. DAZN has not yet released its 2019 financials, but MIDiA has constructed a robust and accurate subscriber and revenue model for the sport-centric streaming service which will be published in full as part of our DAZN Financials and Subscriber Deep Dive report.
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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube
Alistair Taylor
UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.
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