Reports

Cover image for Mainstreaming the metaverse

Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

Tim Mulligan

11 Apr 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s intent is to deliver at-home immersive VR and AR experiences for affluent but mainstream consumers.

Cover image for MIDiA Research 2024–2030 global podcast forecasts

MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

Mark Qi and Rutger Rosenborg

28 Mar 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual effects of post-pandemic economics continued to reverberate throughout media and tech.

Cover image for Virtual influencers

Virtual influencers
The opportunity for brands and creative agencies

Ben Woods

26 Mar 2024

Business Strategy Creator economy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation options, virtual influencers provide an opportunity for brands to secure a greater return on their marketing investment.

Cover image for MIDiA Research Panel Creator Survey

MIDiA Research Panel Creator Survey
2023

Kazia Rothwell

21 Mar 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings of creators Analysis of drivers and major inhibitors...

Cover image for Recorded music market 2023

Recorded music market 2023
Back to life

Mark Mulligan

18 Mar 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming ecosystem already beginning to take effect. This report presents recorded music market revenues by format as well as market shares for key labe...

Cover image for BE THE CHANGE

BE THE CHANGE
Gender equity in music

Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

8 Mar 2024

Free Report

Business Strategy Audience Insight

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.

Cover image for Pluto TV Q4 2023 consumer deep dive

Pluto TV Q4 2023 consumer deep dive

Tim Mulligan

7 Mar 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Pluto TV users in US, UK, Canada, Germany...

Cover image for Paramount+ Q4 2023 consumer deep dive

Paramount+ Q4 2023 consumer deep dive

Tim Mulligan

1 Mar 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Paramount+ users in US, UK, Canada, Ger...

Audiobook consumer profile
A focused, engaged niche

Kazia Rothwell

29 Feb 2024

Audience Insight

Key data and insights included in this report: Audiobook user snapshot, behaviours and demographics compared to the average consumer Change in time spent and listenership of audiobooks compared to other audio streams Audio behaviours, including multitasking, background and focused listening, time of day and location of listening Year-on-year analys...

Cover image for Games subscription user deep dive

Games subscription user deep dive
More is more

Karol Severin

28 Feb 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to partner with subscription services and, if so, which ones.

Cover image for Audio substitute threat

Audio substitute threat
Measuring consumer time allocation

Rutger Rosenborg

22 Feb 2024

Streaming cannibalization Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms and content providers must understand the threats of substitution and cannibalisation from within.

Cover image for Beyond the obvious

Beyond the obvious
Building future-focused strategy

Mark Mulligan, Keith Jopling and Kriss Thakrar

15 Feb 2024

Product Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation is back in favour. Yet this is also a period of dramatic value chain shifts and is thus exactly the period when companies should instead be...

Cover image for Social landscape

Social landscape
Mapping the balance of platforms’ audience, features, and strategy

Hanna Kahlert

13 Feb 2024

Audience Insight

This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age. The current marketplace is maturing, with platforms now either pursuing a “do everything well” or a “do one thing the best” approach.

Cover image for Superstars and their superfans

Superstars and their superfans
Turning point

Tatiana Cirisano

8 Feb 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The Weeknd, Dua Lipa, Olivia Rodrigo, and Bad Bunny Analysis of these artists’ super fans by proportion of total fans, age and propensity to buy merc...

Cover image for Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Tim Mulligan

6 Feb 2024

Audience Insight

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as TV and film still retain their role as the central hub of mainstream entertainment.

Cover image for Music subscriber market shares Q3 2023

Music subscriber market shares Q3 2023
New momentum

Mark Mulligan

30 Jan 2024

Business Strategy

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers are always in millions, unless otherwise stated.

Cover image for Bundling 2.0

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

Tim Mulligan and Ben Woods

26 Jan 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but a simplification of a fragmented entertainment landscape to support streaming TV’s route to profitability.

Cover image for Independent label survey

Independent label survey
Playing the volume game

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

16 Jan 2024

Audience Insight

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered in the survey include revenue by source, concerns...

Cover image for MIDiA's 2024 predictions webinar

MIDiA's 2024 predictions webinar
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

12 Jan 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Cover image for Profiling gamers by platform

Profiling gamers by platform

Karol Severin

21 Dec 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand the nuances and commonalities between these three segments.

© 2025 MIDiA Research Ltd. All Rights Reserved.