Paramount+ Q4 2023 consumer deep dive
Report by
Tim Mulligan
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This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch.
Key data and insights included in this report:
- Penetration of Paramount+ users in US, UK, Canada, Germany, France, Sweden, and Brazil
- Analysis of Paramount+ users’ weekly to daily conversions
- Paramount+ users entertainment subscriptions compared to video subscribers
- Age comparison of English-speaking markets Paramount+ weekly users
- Video behaviours of English-speaking markets Paramount+ weekly users
All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, France, and Brazil.
Table of contents:
- Number of words: 1755
- Number of pages: 17
- Number of infographics: 11