Paramount+ Q4 2023 consumer deep dive

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch.

Key data and insights included in this report:

Penetration of Paramount+ users in US, UK, Canada, Germany, France, Sweden, and Brazil
Analysis of Paramount+ users’ weekly to daily conversions
Paramount+ users entertainment subscriptions compared to video subscribers
Age comparison of English-speaking markets Paramount+ weekly users
Video behaviours of English-speaking markets Paramount+ weekly users

All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, France, and Brazil.

Words: 1755 Pages: 17 Infographics: 11

Companies and brands mentioned: Amazon Prime, Amazon Prime Video, Apple, Paramount, Paramount+, PlayStation Plus, Xbox Game Pass, and Xbox Live

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.