Pluto TV Q4 2023 consumer deep dive

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch.

Key data and insights included in this report:

Penetration of Pluto TV users in US, UK, Canada, Germany, France, Sweden, and Brazil
Analysis of Pluto TV users’ weekly to daily conversions
Video behaviours of Pluto TV users, including video subscriptions and watching live sports
Age comparison of US and UK Pluto TV weekly users
Gender comparison of UK and Brazil Pluto daily users

All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Words: 1523 Pages: 14 Infographics: 8

Companies and brands mentioned: Amazon Prime Video, Netflix, and Pluto TV

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