Pluto TV Q4 2023 consumer deep dive
Report by
Tim Mulligan
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This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch.
Key data and insights included in this report:
- Penetration of Pluto TV users in US, UK, Canada, Germany, France, Sweden, and Brazil
- Analysis of Pluto TV users’ weekly to daily conversions
- Video behaviours of Pluto TV users, including video subscriptions and watching live sports
- Age comparison of US and UK Pluto TV weekly users
- Gender comparison of UK and Brazil Pluto daily users
All survey data is based on MIDiA Research Q4 2024 consumer survey, fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.
Table of contents:
- Number of words: 1523
- Number of pages: 14
- Number of infographics: 8
Companies and brands mentioned:Â Amazon Prime Video, Netflix, and Pluto TV