Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

UK Gamer Profile
Digital Entertainment Natives

Karol Severin

June 2018

Apple

Spotify

YouTube

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak in the attention economy. It is becoming harder to compete for attention and engagement, precisely at the wrong time.

The Outlook for Music Catalogue
Streaming Changes Everything

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Mark Mulligan and Zach Fuller

June 2018

Spotify

Amazon

Napster

Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats). Then, through the emergence of the digital economy, it provided a stable respite from the volatility of declining overall revenues in the wake of P2P file sharing.

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscription growth underpinning their growing service businesses.

Tencent Tech Investment
Pursuing Aggressive Growth in the West

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Alistair Taylor

May 2018

Streaming

Spotify

revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other gains comprised one-off gains from IPOs, tax rebates and investment subsidies.

Global Music Distribution
A Buyer’s Market

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Mark Mulligan

May 2018

Labels

Spotify

Record labels

The internet was supposed to be the great leveller, enabling smaller artists and labels to reach global audiences in a way not previously possible. But, it turns out that getting music to these global fan bases is not quite so straightforward. Smaller labels simply do not have the resources to enable them to distribute music across all territories.

India and China Media Trends 2018

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Zach Fuller

May 2018

Streaming

Spotify

Saavn

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their spectacular GDP per capita growth rate and their billion-plus respective populations.

2018 India SVOD Consumer Deep Dive

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Tim Mulligan

May 2018

Streaming

Hungama

Netflix

India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD market still lags significantly behind the US and China in terms of revenues and subscribers.

Spotify Q1 2018 Earnings
Steady Course But Is It Enough?

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Mark Mulligan

May 2018

Subscriptions

Streaming

Streaming Music

On the 2 May 2018 Spotify released its first quarterly earnings. The results fundamentally represent a continuation of the figures presented in Spotify’s F1 filing and show strong results across most performance metrics. Nonetheless, investors were not satisfied (apparently spooked by growing losses), resulting in a dip in Spotify’s stock price.

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Alistair Taylor

April 2018

Streaming

Spotify

Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company. This growth has been highlighted by the 54% year-on-year (YoY) increase in revenue from $22.

2018 China SVOD Consumer Deep Dive

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Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale the customer bases of the two SVOD markets have little in common.

Profiling Chinese and Indian Gamers

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Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.

Recorded Music Market 2017
Streaming Accelerating Growth

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Mark Mulligan

April 2018

music sales

Streaming

Streaming Music

Recorded music revenues are booming and the distribution end of the value chain is both vibrant and competitive. This has not been the case for many, many years. Streaming is on course to become the main revenue source, while the slowdown in legacy format decline is enabling that growth to lift the overall market at a greater rate.

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Mark Mulligan

April 2018

Labels

Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The new challenge this time round is that streaming is both a marketing tool and a revenue source.

Voice Control Devices
Early Audience Behaviours and Adoption

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Zach Fuller

March 2018

Consumer behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm. With impressive growth since its November 2014 release via Amazon Prime’s US customer base, the Echo and subsequent competing voice control device releases by Google and Apple are competing for influence in the home and to shape how people experience digital content there.

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Tim Mulligan

March 2018

Streaming

Apple

Amazon

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is diverse, the unifying theme is that power is shifting from traditional stakeholders to new players.

Spotify by the Numbers
Trials, Churn and Margin

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Mark Mulligan

March 2018

Apple

Apple

Spotify

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition and retention, user engagement and user spend.

Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

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Tim Mulligan

February 2018

Streaming

bluray

viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium.

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

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Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify.

Most Streamed Versus All Time Sellers
The Internationalisation Myth

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Zach Fuller

February 2018

Apple

Spotify

Deezer

As the music industry becomes a streaming industry in all but name, Spotify’s 100 most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and collaborative efforts versus solo releases.

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation is published online alongside this report.

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