Entertainment and Fandom Reports from MIDiA Research

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Cover image for Next Generation Music Products

Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

15 Jan 2015

Music Products Innovation Fandom

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.

Cover image for Profiling The Paid Content Consumer

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

15 Jan 2015

Subscriptions Paid Content apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices.

Cover image for US Music Consumer Deep Dive

US Music Consumer Deep Dive
The Growing Impact Of Free

Tim Mulligan

7 Jan 2015

Music consumers Streaming Music downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models and in turn are helping change the revenue landscape.

Cover image for Music Consumer Segmentation

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

18 Dec 2014

consumer behavior Consumer behaviour Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

11 Dec 2014

consumer behavior Consumer behaviour Music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagin...

The App Bubble Burst
The Coming App Economy Correction

Karol Severin

5 Nov 2014

US UK France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits, but in the process raised the barriers to entry.

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Mark Mulligan

15 Aug 2014

Subscriptions Streaming Music Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through which the irresistible force of the shift from ownership to access is best understood.

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

12 Aug 2014

Subscriptions Apple Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...

Cover image for Global Music Forecasts 2014 to 2019

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Mark Mulligan

16 Jul 2014

Subscriptions Music revenue Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

Cover image for The App Superstar Economy

The App Superstar Economy
Dissecting the Global App Store Marketplace

Karol Severin

16 Jul 2014

US UK France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are helping propel apps further into consumers’ consciousness.

Cover image for The Death of the Long Tail

The Death of the Long Tail
The Superstar Music Economy

Mark Mulligan

14 Jul 2014

music sales Music revenue Artists

The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is less clear. The concentration of the majority of recorded music revenue around a small share of musical works has led to the emergence a Superstar ...

Cover image for The Digitally Native Music Consumer

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

4 Jul 2014

Consumer behaviour Streaming Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrant...

Cover image for Decoding the Digital Consumer

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan

17 Dec 2013

Consumer behaviour Music consumers Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.

Reports: Entertainment and Fandom