Blog: Capcut

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Cover image for How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market
Ben Woods
Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features may vary, they share a common goal: each app wants to secure steady, long-term engagement as a user progresses from a beginner to an advanced creator.
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The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools
Ben Woods
Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different priorities from professional editors and videographers who have made up the video creator economy for decades.
min read
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