Blog: Capcut

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features may vary, they share a common goal: each app wants to secure steady, long-term engagement as a user progresses from a beginner to an advanced creator.

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different priorities from professional editors and videographers who have made up the video creator economy for decades.