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Blog: app monetisation

Decoding The App Buyer: Whales Vs. Minnows

Blog post by Karol Severin
4 Aug 2015
app buyers
app consumer segmentation
app monetisation
The global app economy is maturing and as a result, growth through scale will become increasingly more limited. Consequently, growth through ARPU will become more of a strategic focal point for app stakeholders....
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