app monetisation blog by MIDiA Research

Blog: app monetisation

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Decoding The App Buyer: Whales Vs. Minnows

Blog post by Karol Severin

4 Aug 2015

app buyers

app consumer segmentation

app monetisation

The global app economy is maturing and as a result, growth through scale will become increasingly more limited. Consequently, growth through ARPU will become more of a strategic focal point for app stakeholders....