MIDiA Chart Of The Week: Mobile App Buyers
![Cover image for MIDiA Chart Of The Week: Mobile App Buyers](https://www.midiaresearch.com/storage/uploads/blog/images/2015/11/oct6.png)
Blog post by
Mark Mulligan
78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...