consumer insight blog by MIDiA Research

Blog: consumer insight

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Blog post by Hanna Kahlert

24 Nov 2021

Spotify

Netflix

Fortnite

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

Netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

Government intervention in digital entertainment and social media is now a reality

Blog post by Hanna Kahlert

9 Sep 2021

social media

regulations

Media

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Blog post by Karol Severin

10 Apr 2015

consumer data analysis

consumer data analytics

consumer insight

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next...