Blog: consumer insight

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Hanna Kahlert
Spotify
Netflix
Fortnite
Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.
min read
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Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Karol Severin
consumer data analysis
consumer data analytics
consumer insight
Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next big leap forward in terms of mobile consumer insight will come from reintroducing the human factor to this tech-dominated environment.
min read
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