Blog: gta

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How PlayStation broke its hardware and active user records in Q4

Cover image for How PlayStation broke its hardware and active user records in Q4
Rhys Elliott
Business Strategy
Netflix
TikTok
Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of revenue share respectively We'll be focusing on PlayStation for the rest of the article.
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Marketers, don't miss out on GTA 6

Cover image for Marketers, don't miss out on GTA 6
Rhys Elliott
gta
grand theft auto
brands
Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how every brand jumped on the Barbie movie hype train with an everything-pink activation? GTA 6 is about to usher in a similar opportunity –– a bigger one that will last far beyond a single summer.
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The key winners and losers of the Covid-bounce effect in games

Cover image for The key winners and losers of the Covid-bounce effect in games
Karol Severin
games engagement
Fortnite
Roblox
As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates how 20 key games franchises fared in the US between Q2 2020 and Q2 2021, in terms of consumer penetration growth: Roblox and Rockstar are the biggest winners Roblox grew 49% in penetration year on year.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
activity gap
broadcast
Brondby
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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