Blog: grand theft auto

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How PlayStation broke its hardware and active user records in Q4

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Rhys Elliott
Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of revenue share respectively We'll be focusing on PlayStation for the rest of the article.
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The games market will grow by 4.6% in 2025 – in line with the global inflation rate

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Rhys Elliott
We just published our flagship games report MIDiA Research’s Global Games Forecasts 2025–2031 and its accompanying dataset. What you need to know: The games market is mature , so double-digit growth is a fantasy and the industry will only see slight growth going forward The global number of gamers will keep growing , but ARPPU will slightly decrease over time due to growing gamer numbers in emerging markets The oversaturation of live services will see the developer pendulum swing back towards premium games on console and PC The mega-budget strategy will slowdown in favour of shorter budgets – outside of the live-service incumbents and a few select “prestige” studios Multi-game subscription user growth is reaching maturity , though revenues will grow via pricing increases (and perhaps ad-based tiers) in the future The report dives into player forecasts , revenue forecasts for software (full-game advertising, and in-game split by cosmetics and progress-based) , hardware (console and XR), and subscriptions – all up to 2031, with platform and regional splits.
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Marketers, don't miss out on GTA 6

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Rhys Elliott
Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how every brand jumped on the Barbie movie hype train with an everything-pink activation? GTA 6 is about to usher in a similar opportunity –– a bigger one that will last far beyond a single summer.
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Grand Theft IP

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Perry Gresham
This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed : “We recently suffered a network intrusion in which an unauthorised third party illegally accessed and downloaded confidential information from our systems, including early development footage for the next Grand Theft Auto”.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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