MIDiA Blog - Page 69

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How news can unlock the current ad engagement paradox

Cover image for How news can unlock the current ad engagement paradox

Tim Mulligan

27 Mar 2020

Business Strategy

With a quarter of the world’s population now estimated be living in areas under lockdown, online engagement is spiking at an unprecedented rate. Much of this engagement is being driven by a significantly-increased demand for entertainment to distract from the current global pandemic.

min read

The COVID bounce: How COVID-19 is reshaping entertainment demand

Cover image for The COVID bounce: How COVID-19 is reshaping entertainment demand

Mark Mulligan

27 Mar 2020

Audience Insight

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. The same is true across entertainment industries, ranging from a temporary collapse of the live business through to a surge in gaming activit...

min read

Film studios pause production: Is this the new era of anime?

Cover image for Film studios pause production: Is this the new era of anime?

Hanna Kahlert

26 Mar 2020

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently published in MIDiA Research’s report, ' COVID-19 | Entertainment and Leisure Industry Impact ...

min read

Olympics Postponement: The Sports Media Landscape of COVID-19

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Alistair Taylor

26 Mar 2020

Advertising Revenue

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadc...

min read

Disney+ launches in the UK on the first day of a national lockdown

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Tim Mulligan

24 Mar 2020

The last two weeks have been dramatic for public companies in the wake of extreme investor reactions to the still unknown long-term economic impacts of the global coronavirus pandemic. However, media major Disney is in the fortunate position of launching its family-centric Disney+ streaming service ...

min read

How COVID-19 Will Affect the Media Industries

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Mark Mulligan

23 Mar 2020

coronavirus impact

coronavirus impact on media

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

min read

COVID-19’s Impact on Streaming: It’s Complicated

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Mark Mulligan

20 Mar 2020

One of the logical conclusions to draw about the impact of COVID-19 (also known as the coronavirus) is that the extra time people are spending at home will result in a boom for home entertainment. There are already strong signals that this is happening, with TV ratings up , TV news viewing up and Ne...

min read

Kingdom: Global events correlate with show awareness

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Hanna Kahlert

19 Mar 2020

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead , zombies have been a cultural zeitgeist metaphorically teasing at our inner fears about humanity at large for decades.

min read

Why Games Could Benefit from Coronavirus

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Karol Severin

17 Mar 2020

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry.

min read

Entertainment unleashed in an era of universal basic income

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Tim Mulligan

13 Mar 2020

Universal Basic Income

Business Strategy

As the abnormal becomes the new normal following the official confirmation that the world has entered into a global pandemic event, the looming potential recession and enforced home entertainment experiment provides a glimpse into how the future might look in a decade-plus when universal basic incom...

min read

How Coronavirus Will Affect the Entertainment Industries

Cover image for How Coronavirus Will Affect the Entertainment Industries

Mark Mulligan

12 Mar 2020

coronavirus going out

coronavirus recession

The coronavirus is a global pandemic . Regardless of what its actual infection and mortality rates might be, it is already having seismic impacts on stock markets and consumer behaviour – the result of which might be to tip the global economy into recession.

min read

Marketplace pandemic: How will media companies fare in a recession?

Cover image for Marketplace pandemic: How will media companies fare in a recession?

Hanna Kahlert

11 Mar 2020

With the 9th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis (via BBC ), seeing trading briefly suspended before resuming with all three major stock markets down over 6%, the market is clearly in a volat...

min read

Altered carbon: Tracking fandom into the future

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Hanna Kahlert

6 Mar 2020

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on du...

min read

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Cover image for Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

consumption habits

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they ‘would not rule anything out’ as the Rugby Paper reported the championship woul...

min read

Recorded Music Revenues Hit $21.5 Billion in 2019

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Mark Mulligan

5 Mar 2020

With IPOs from Warner Music and Universal Music pending and continued institutional investment into music catalogues, the music business is firmly in the sights of big money. The performance of the recorded music business in 2019 is going to heat up interest even further.

min read

Why Disney+’s Sky distribution deal is likely to become mainstream among D2C competitors

Cover image for Why Disney+’s Sky distribution deal is likely to become mainstream among D2C competitors

Tim Mulligan

3 Mar 2020

Today the UK’s dominant pay-TV operator, Sky, announced a partnership with media major Disney+ to grow its UK subscriber base prior to its official UK launch on March 24th. Sky currently operates Now TV, its own subscription video on demand (SVOD) service, and is owned by Comcast – which is laun...

min read

Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Cover image for Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Hanna Kahlert

2 Mar 2020

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question of how to compete well enough to survive in the hostile environment of overstimulated, walle...

min read

Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Cover image for Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Keith Jopling

2 Mar 2020

As part of a recent project, MIDiA spoke with a wide range of direct artists and start-up labels about how they get their releases through the vast amounts of content that clutter up the music discovery landscape these days.

min read

NFL's broadcast over-index flatters to deceive

Cover image for NFL's broadcast over-index flatters to deceive

Alistair Taylor

27 Feb 2020

The NFL’s recently released viewing figures provided to CNBC highlighted a 5% increase in viewership as TV audiences grew on average to 16.5 million, up from 15.8 million in 2018. Not only this, but according to Quartz , throughout the season the NFL finished with 41 out of the top 50 broadcasts (...

min read

Welcome to the Age of the Artist

Cover image for Welcome to the Age of the Artist

Mark Mulligan

27 Feb 2020

age of the artist

artist distribution

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming and investment is pouring in.

min read

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