MIDiA Blog - Page 36

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

C.R.E.A.T.E. An entertainment manifesto

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Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

min read

Games-video crossovers are coming of age

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Samuel Griffin

8 Sep 2022

Music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

min read

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

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Annie Langston

8 Sep 2022

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

min read

Amazon demonstrates the viewing power of proven content IP

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Tim Mulligan

7 Sep 2022

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

min read

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

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Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of...

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Web 3.0 is a lane, not a highway

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Mark Mulligan

2 Sep 2022

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...

min read

Welcome to the era of attention inflation

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Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

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Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

min read

Social media is the vessel to amplify the open podcasting ecosystem

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Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

min read

Apple connects the dots

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Tatiana Cirisano

31 Aug 2022

Music streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

min read

The cost-of-living crisis is here; it just has not hit entertainment yet

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Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

min read

Why retention is revolutionary

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Tim Mulligan

31 Aug 2022

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement....

min read

Andrew Tate, the manosphere and social media platform responsibility

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Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the...

min read

This is not a blip

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Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...

min read

The trials and tribulations of virtual reality

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Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

min read

What happens when content supersedes the creator?

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Tatiana Cirisano

25 Aug 2022

Creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

min read

Apple’s latest podcasting moves poke holes in Spotify’s strategy

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Annie Langston

24 Aug 2022

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

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How House of the Dragon is feeding into streaming‘s new reality

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Tim Mulligan

24 Aug 2022

House of the Dragon

Warner Bros. Discovery

Game of Thrones

This Sunday saw the premiere of House of the Dragon , HBO’s latest instalment of the Game of Thrones story world. Set as a prequel to the global hit fantasy series, House of the Dragon is positioned...

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Hate-watching: The rise of contextual consumption

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Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

min read

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Cover image for PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Karol Severin

19 Aug 2022

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

min read

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